The starting point: Cheryl Nygaard has branded with us for many years, recently refreshed her brand for a brighter and more modern design. She was especially interested in a logo that she could could use outside of print-branding templates. The strategy: Bright blue and gold stand out in the mail or in a digital setting. […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, brand refresh, gold, logo, modern, orange, pattern, understated, yellow 
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The starting point: Ted Mansfield runs his business with integrity and service as his top priorities. He wanted his new branding to communicate his dedication to going the extra mile for his clients. The target audience: Many of his clients are friends and referrals. Ted also had an Mansfield Group logo that he use for […]
Posted in Branding & Design, Branding Spotlight Tags: black, charcoal, classic, foil, gold, gray, logo, modern, monogram, texture, timeless, white No Comments »
The starting point: An experienced agent in Pennsylvania, Flossie is well known in her market by just her first name. She wanted her custom brand to leverage that name recognition and lay the foundation for systematizing her business. The target audience: With a database full of repeat and referral clients, Flossie wanted to appeal to […]
Posted in Branding & Design, Branding Spotlight Tags: blue, historical, history, navy, pattern, pink, script, tone-on-tone No Comments »
The starting point: Born in Finland, Susanne is drawn to minimal, Nordic design and all things outdoors. From hiking and boating to snowboarding and beyond. She started the branding process with a delightful eclectic request: she wanted to include an octopus into her brand. The target audience: “Sisu” literally translates to “go” in Finnish, but […]
Posted in Branding & Design, Branding Spotlight Tags: blue, custom, eclectic, logo, nautical, understated, yellow No Comments »
The starting point: When David Croppi and Jason Cook decided to join forces and create South Bellevue Partners, they needed a unified look for their joint marketing. The target audience: While the name of their group identifies the location, their new branding needed to draw in their past clients and attract future clients in. This […]
Posted in Branding & Design, Branding Spotlight Tags: blue, branding, custom brand, dramatic, group, logo, minimal, modern, orange, sans-serif, understated No Comments »
The starting point: When Dorothy started her Mastery branding, she was torn between her love of colorful dots that fit her personality and wanted something elegant and luxurious for those extra special listings. After a little discussion, she decided to use both! While her colorful branding (featured back in April) is her go-to for daily […]
Posted in Branding & Design, Branding Spotlight Tags: copper, dark, luxury, luxury marketing, navy, selling luxury, teal No Comments »
The starting point: With an strong logo already in place, Chris selected the Semi-Custom Pro branding package to give his business a solid foundation and streamline his workflow. The target audience: He wanted a design that would augment his current brand equity and appeal to new clients making important life transitions, whether that is a […]
Posted in Branding & Design, Branding Spotlight Tags: blue, curve, logo, minimal, orange, script, understated, wave No Comments »
The starting point: In search of a modern and luxurious brand to elevate his business, Steven Lieu selected a Custom Branding package. Specifically drawn to the appeal of working with the design team in developing of a unique and iconic, luxury logo to really allow his new brand to stand out. The target audience: Steven […]
Posted in Branding & Design, Branding Spotlight Tags: black, charcoal, custom, gold, gray, luxury, sidebar, silk, texture No Comments »
The starting point: After several years in the business, Susan Mueller is ready to make her mark and stand out from the crowd. Before taking the plunge into real estate, she taught English and ESL for 15 years. This experience gives her a great foundation for educating first-time buyers or non-native English-speaking clients. The target […]
Posted in Branding & Design, Branding Spotlight Tags: blue, classic, modern, monogram, semi custom pro, semi-cusom PRO, understated, white No Comments »
The starting point: With a strong affinity for nature and a passion for health and wellness, Laurin’s ideal brand would transmit a sense of calm and familiarity, complementing her understated design style. The target audience: While her personality and skill set are well-suited for first-time home buyers, she aims to expand her reach toward a […]
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