A client who had hired us to create her brand was approached by her managing broker. He didn’t understand why the agent hired me to do “branding.” His comment? ”Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]
Posted in Branding & Design, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: brand, brand design, branding, Branding & Design, company branding, Denise Lones, identity, image, message, Real Estate, real estate marketing, zebra report 
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Several weeks ago I invited Zebra Report readers to send in their current brand, and I offered to do a “before and after” event showcasing those brands. Thank you to everyone who sent in an entry. Each of you will be receiving one free month of Safari Club services. The results are in, and we’ve […]
Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different? A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. […]
Q: Can I be successful using just my company’s brand? A: Yes, you can. The use of any brand (provided it’s one that is well-respected!), is a good thing. However, when you only use your company’s brand, you’re advertising them – not you. Having your own brand allows you to leverage you own unique traits, […]
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