The starting point: Susan is a historic homes specialist and enthusiast, as well as a senior downsizing specialist. Her passion for historic homes has resulted in her not only painstakingly restoring numerous historic homes, but researching and archiving Seattle-area properties designed by her great-great uncle almost 100 years ago. The target audience: Her dedication for […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, historic, script, vintage, white 
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The starting point: Debra has over 24 years of experience with over 300 properties closed. She wanted her Custom Brand to reflect her integrity and passion for customer service. The target audience: She enjoys helping families find the perfect home, whether they are relocating from another area or switching gears with major life events. Before […]
Posted in Branding & Design, Branding Spotlight Tags: blue, custom, dramatic, elegant, gold, monogram, navy No Comments »
The starting point: Toni Monzon has been in the industry for 20 years, and she is taking her business to the next level with a new custom brand. The target audience: She enjoys helping clients who are transitioning between life events and specializes in the Gig Harbor area. Her super-power is asking the right questions […]
Posted in Branding & Design, Branding Spotlight Tags: blue, coral, custom brand, logo, mastery brand, navy, orange, pink, script, white No Comments »
The starting point: Top producer Jerry Mahan is teaming up with his daughter Caitlin to reconnect with a broad range of clients from his career in real estate. The target audience: For several decades, Jerry worked as the agent in many new-construction neighborhoods. Now he and Caitlin will go back to those neighborhoods and become […]
Posted in Branding & Design, Branding Spotlight Tags: blue, copper, logo, minimal, navy, orange, texture, watercolor, watermark No Comments »
The starting point: Today, we’re revisiting Teresa Neilsen’s beautiful teal brand as she focuses on streamlining the value of her geo-farm marketing. The target audience:Â Teresa is building her niche in waterfront and water-view properties between Des Moines and Dash Point. The strategy: Clean but content-rich postcard mailers make a splash in every mailbox.
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, gray, handwritten, script, teal, texture, throwback thursday, watercolor, white 2 Comments »
The starting point: Dorothy loves color and wanted to include all of her favorite hues in her Mastery brand. She also wanted to use dots as a major branding element, as she built brand equity with dot-patterns before. However, the final brand also needed to work well for her business partner Don and incorporate their […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brush script, green, mastery brand, orange, serif, teal, turquoise No Comments »
The starting point: Krista started with a unique logo and a teal color she loved, but she needed to get systematized with templates to maximize her marketing. She selected a Custom design package to give her brand a solid foundation. The target audience: Krista wanted a design that would work for her “casual luxury” clients […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, custom, custom branding, logo, minimal, teal, understated, white No Comments »
The starting point: Kitty Ballard has been in the real estate industry for 19 years. She’s a work-hard-play-hard kind of woman, with a passion for sports and an boutique business style. She has a sparkling personality and wanted to bring that into her new marketing. The target audience: While she loves her current and past […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, gray, modern, sans-serif, script, silver, teal, white, white space No Comments »
The starting point: Lauri entered real estate after a wrist injury ended a 25-year career as a chef and restaurant owner. Fortunately, the organization and business skills from her first career transferred well and she took on the Mastery program to bring her marketing to the next level. The target audience: She enjoys working with […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, lime, logo, mastery brand, minimal, sans-serif, understated, white No Comments »
The starting point: Shawna and Russell have been in the business for many years and wanted a custom brand to take their business to the next level. Their personalities perfectly complement each other, and their design needed to highlight their teamwork. The strategy: They selected a Custom branding package to get the maximum versatility and […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, custom brand, custom branding, custom design, green, photo, sans-serif, script, texture No Comments »
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