The starting point: Susan is a historic homes specialist and enthusiast, as well as a senior downsizing specialist. Her passion for historic homes has resulted in her not only painstakingly restoring numerous historic homes, but researching and archiving Seattle-area properties designed by her great-great uncle almost 100 years ago. The target audience: Her dedication for […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, historic, script, vintage, white 
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The starting point: Debra has over 24 years of experience with over 300 properties closed. She wanted her Custom Brand to reflect her integrity and passion for customer service. The target audience: She enjoys helping families find the perfect home, whether they are relocating from another area or switching gears with major life events. Before […]
Posted in Branding & Design, Branding Spotlight Tags: blue, custom, dramatic, elegant, gold, monogram, navy No Comments »
The starting point: Toni Monzon has been in the industry for 20 years, and she is taking her business to the next level with a new custom brand. The target audience: She enjoys helping clients who are transitioning between life events and specializes in the Gig Harbor area. Her super-power is asking the right questions […]
Posted in Branding & Design, Branding Spotlight Tags: blue, coral, custom brand, logo, mastery brand, navy, orange, pink, script, white No Comments »
The starting point: Top producer Jerry Mahan is teaming up with his daughter Caitlin to reconnect with a broad range of clients from his career in real estate. The target audience: For several decades, Jerry worked as the agent in many new-construction neighborhoods. Now he and Caitlin will go back to those neighborhoods and become […]
Posted in Branding & Design, Branding Spotlight Tags: blue, copper, logo, minimal, navy, orange, texture, watercolor, watermark No Comments »
The starting point: Today, we’re revisiting Teresa Neilsen’s beautiful teal brand as she focuses on streamlining the value of her geo-farm marketing. The target audience:Â Teresa is building her niche in waterfront and water-view properties between Des Moines and Dash Point. The strategy: Clean but content-rich postcard mailers make a splash in every mailbox.
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, gray, handwritten, script, teal, texture, throwback thursday, watercolor, white 2 Comments »
The starting point: Dorothy loves color and wanted to include all of her favorite hues in her Mastery brand. She also wanted to use dots as a major branding element, as she built brand equity with dot-patterns before. However, the final brand also needed to work well for her business partner Don and incorporate their […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brush script, green, mastery brand, orange, serif, teal, turquoise No Comments »
The starting point: Kristy is a no-nonsense agent that takes her job and her clients seriously. She has used her custom brand for many years and felt ready for a refresh. She works in the Eastside area and along the waterfront, so she wanted to open up the design to give important content more space. […]
Posted in Branding & Design, Branding Spotlight Tags: brand equity, brand refresh, curved, lime, maroon No Comments »
With social-distancing in effect, you might have some extra time to dedicate to refreshing you brand. Are there any brand adjustments you’ve been putting off, such as portrait and brokerage logo replacements? Have you been dreaming of a new logo? You grow and develop as an agent and an individual… shouldn’t your brand grow with […]
Posted in Branding & Design, Branding Spotlight Tags: brand refresh, Branding & Design, logo, update No Comments »
The starting point: Krista started with a unique logo and a teal color she loved, but she needed to get systematized with templates to maximize her marketing. She selected a Custom design package to give her brand a solid foundation. The target audience: Krista wanted a design that would work for her “casual luxury” clients […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, custom, custom branding, logo, minimal, teal, understated, white No Comments »
The starting point: Birmin cat mom, Angelina Wallent is an enthusiastic agent with a unique sense of style. With more than fifteen years of success and experience under her belt, Angelina was ready for a brand that would help her stand out and elevate her success in the next chapter of her business. The target […]
Posted in Branding & Design, Branding Spotlight Tags: beige, classic, logo, minimal, monogram, pink, sans-serif, tan, taupe, understated, white No Comments »
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