The real estate market has certainly seen its ups and downs over the past 10 years. If you are a real estate agent that has been in the business longer than a decade you have been witness to a dramatically changed real estate climate. Gone are the days where you can simply hold a real […]
Posted in Real Estate Industry News, Zebra Reports 
Tags: Branding & Design, change, market change 
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Q: “Denise, I am having an issue with my bio. I have my years of experience listed in there along with the number of years I have lived in the area. My problem is that each year I have to update my bios because the number of years change and inevitably, I forget one or […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents Tags: biography, efficiency, experience No Comments »
This week’s design spotlight features one of our Semi-Custom branding design template “Powder Room” with a fresh and soothing color palette. Formerly, this design featured pink sandstone in the sidebars and background, which (while beautiful) overwhelmed the entire design. In this refresh, we have scaled back the colors to make the content area clean white […]
In a fast-paced market, emotions can easily run high. In this kind of market, buyers can quickly start feeling defeated – the possibility of winning in a multiple-offer can seem next to impossible. When this happens, it is critical that agents reflect on how they can keep their buyer both objective and calm so that […]
This week’s design spotlight features the brand of MASTERY agent Karen Abbey, from Seattle, Washington. Karen wanted her brand to reflect her bright and sunny personality, as well as her passion for Seattle. Previously, she used a brightly colored Seattle skyline image for many of her marketing pieces. She wanted to update the image and […]
Posted in Branding & Design, Branding Spotlight Tags: design spotlight, featured design, mastery branding, orange, red, sans-serif font, seattle, serif, texture No Comments » Q: “Denise, this has been a very tough winter weather-wise, and I have a listing that could really benefit from some landscaping clean up. This is a vacation property in an out-of-the-way area so it has been on the market for a bit longer than I would have liked, partially due to the rough weather. […]
This week’s design spotlight features the refreshed brand of eight-year Lones Group patron, Terry Wentworth from Centralia, Washington. Terry’s first brand featured strong green colors and a linked line of daises, earning the reputation as “the daisy agent” in her area. When she began the brand refresh process, it was our goal to provide more […]
Posted in Branding & Design, Branding Spotlight Tags: brand refresh, flowers, gray, green, script font, serif font, white No Comments »
A personal practice I have done for over 20 years is called my Hour of Power. It is a time where I sit in my office every workday for one hour of uninterrupted time. I do this so that I can focus on key tasks that I need to do without ANY interruptions. I don’t […]
As part of their Expert Interview Series, PDH Academy, a provider of online continuing education for real estate professionals, recently interviewed Denise Lones. You’ve been working with real estate agents and brokers for over 20 years, teaching branding, coaching, and education. How were you involved with real estate before you started teaching and training real […]
Q: “Denise, I just got a referral from another real estate professional (not an agent). What is an appropriate thank you gift or acknowledgement?” A: Think about what you like to receive if you give a referral to a vendor. Is it a gift certificate to a restaurant or a coffee card? Maybe a box […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: gift card, gifts, thank you gift, vendors No Comments »
