Recently one of my clients forwarded an article to me about unemployment in their area. The gist of the article was that jobless claims are up in the Kennewick area. When the contents of this article hit my client’s marketplace (Kennewick, a town in Eastern Washington), he told me the article had people so concerned […]
Established. Elegant. Sophisticated. Serious about her business. These are the words that come to mind when you view Heidi Bateman’s brand. As an EVOLVE coaching client, Heidi understood the value of creating her business brand. And what we’ve created for her is a perfect reflection of Heidi herself, and the approach she takes to her […]
Q: What do you think about using tablets (like an iPad) at a listing presentation? Lots of title companies in my areas are giving classes on this, and are even offering to create a listing presentation for me if I buy the tablet from them. A: Having great materials for presentation is important. But I […]
Now here’s a brand with sizzle and style — that will help keep the agent top-of-mind with clients. Andrea Chatard is part of our EVOLVE coaching group. She’s one of those agents with personality PLUS, and she needed a brand that delivered that same message. Using her preferred color palette of dark cocoa, warm sienna, […]
Poll real estate agents around the country on the value and benefits of a home warranty policy and you’ll receive a wide range of responses. Some agents love them. Other agents feel they’re a waste of money. If you’re unfamiliar with the concept, a home warranty is basically a service contract to complete future repairs […]
Q: Denise, it’s “multiple offer madness” in my marketplace and I’m not sure how to prepare my clients for what will happen. I’ve only been in business a couple of years, so I haven’t had to face this before. Help! A: Multiple offers sound great if you’re representing a seller, and are a source of worry […]
Eastern Washington is not only a beautiful area, it’s home to some of the region’s up-and-coming vineyards. More and more individuals in the Pacific Northwest are discovering this wonderful area. You can too! Why not visit the TriCities next week?Take in the wine country, enjoy the river, and join us for great day of class! […]
A design palette of black, grey, and red creates a strong and dramatic impact. It’s not a good fit for every agent – but it was the perfect fit for Jed Etters! Jed asked us to create a memorable brand … the kind of brand that, once seen, is unforgettable. The look we created matched […]
As I was thinking about this week’s Zebra Report I posed a question to myself: Is real estate still a belly-to-belly business? That’s what we used to call it in the old days. Back then we didn’t have email, we didn’t have online MLS systems, we didn’t have electronic key boxes, and we didn’t have […]
Q: Where can I find content for blogs? I want to try one, but don’t have the technical skills to post stuff, and I’m not that great of a writer to start with. A: There are lots of options for blog content; some good, some bad. When you’re searching for content be sure you work […]
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