Q: I like your idea of doing annual client reviews, but I can’t figure out the best time to do them! It seems like I put them off each year, and they never get done. A: You’re not alone! Many agents have the best of intentions, but can’t quite get this handled. There are two […]
As I was thinking about this week’s Zebra Report I posed a question to myself: Is real estate still a belly-to-belly business? That’s what we used to call it in the old days. Back then we didn’t have email, we didn’t have online MLS systems, we didn’t have electronic key boxes, and we didn’t have […]
Q: I want to take most of the summer off – it’s the last time I’ll have with my daughter before she goes to college, but I’m worried about my business. Is it realistic to think I can take two months off? A: First, I applaud your desire to spend time with your family. And […]
What happens when you really understand your marketplace? You win the business – that’s what! John Fiala is an agent who keenly understands the value of tracking activity in his marketplace. Each week John completes painstaking research to ensure that he has his finger on the pulse of his local market.
Over the years I’ve talked a great deal about “not right now” or “almost now” clients – those buyers and sellers who may have expressed a smidgen of interest in buying or selling real estate, but not right at the moment. We get caught up in the activities around “right now” clients, the folks we […]
Q: In your article about “distraction diets” you talk about really unplugging from customers and colleagues for periods of time each day. I think this is a huge mistake! Precisely because of technology, our clients expect us to be available to them at all times, and frankly after a couple of slow years I don’t […]
Readers of my Zebra Report know that I’ve had misfortune to be on the receiving end of poor service a number of times over the years. You may fondly remember my rant about meatballs at Olive Garden, or my rave about the staff at Bothell’s Hilton Garden Inn. Today I want to tell you about […]
It’s been many years since I actively sold real estate. But when I did, there was something I did which was the single most important activity I undertook each year for my clients. No, it wasn’t throwing a party for my clients each year. And no, it wasn’t holding open houses, doing geographic farming, or […]
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