I’m so excited because this week, I’m in beautiful Las Vegas. I’m staying at the incredible Cosmopolitan Hotel, which has the best views of the Bellagio fountains. (You’ll see them going off behind me.) I’m here sharpening my skills and updating my knowledge, because I always want to be in the forefront of what is […]
If you find yourself drawing nature into your every-day life with earthen-tone palettes, organic textures, and imagery or iconography from the great outdoors, you may have a Natural design style. Naturals are often described as genuine, laid-back, and straight-forward. With a deep reverence for nature, they find themselves attracted to marketing which reflects their core […]
Posted in Branding & Design, Branding Spotlight 
Tags: green, leaves, natural, nature, personality branding, plants, stone, water 
No Comments »
That’s some fresh insulation! Today, I am on site at a new construction project and I want to talk about the power of windows. In this project, we took about 80% of the structure down to the foundation and we built up the walls to 10ft. Our goal was to get that panoramic window effect. […]
When everything must be polished and graceful, you are likely to have an Elegant design style. If you’re an Elegant, you respond to images of luxury and serenity. Quality is always more important than quantity. Your physical surroundings are assuredly created thoughtfully and with an eye toward classic beauty, whether they are formal, professional, or […]
Posted in Branding & Design, Branding Spotlight Tags: confidence, elegant, luxury, personality branding, quality, script No Comments »
July mailer content is now available for Club Zebra Pro members to send to their clients. As always, no attribution to The Lones Group is needed. This month we have a an article about buyer contingencies and considerations for today’s market, a second article on the impact of today’s record low interest rates and what that looks […]
Posted in Club Zebra Tags: client articles, client content, Club Zebra, mailers, monthly mailers, prospecting content No Comments »
Most real estate agents consider themselves “people” people and aren’t as comfortable with data, graphing, pulling numbers, etc. However, if you could master finding out how to pull just six pieces of data in your MLS, I guarantee you will be more confident in your buyer and seller consultations, will be able to drop numbers […]
Be unique, be yourself—especially if it’s completely different from anything else. Eclectic design styles embrace their quirks and make it easy for their clients to remember them. They know they have something unique to offer and put it on display. But wouldn’t this limit the number of potential clients attracted by the brand? Maybe, but […]
Posted in Branding & Design, Branding Spotlight Tags: animals, eclectic, personality branding, unique No Comments »
Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]
Oh, the drama! (But this is good drama!) Dramatic types have a flair for the theatrical and are often unforgettable personalities. This is naturally reflected in their branding with image and colors that strike an emotional chord. Dramatic styles often have dark backgrounds, vibrant palettes, and memorable logos. Here are three dramatic designs:
Posted in Branding & Design, Branding Spotlight Tags: bold, design analysis, dramatic, personality branding, unique No Comments »
This week I am on-site at one of my properties. I’ve just finish a renovation here, and I have to share something very important: the building industry, home design industry, renovation/remodel industry—they’re all changing! And it is dramatic. That’s why I have scheduled an online workshop covering the hottest trends later this summer to go […]
Posted in Construction & Renovation, Zebra Reports Tags: home trends, new construction, renovation, trends No Comments »
