This week’s design spotlight features our Semi-Custom Pro branding design template #130. If you love the dramatic effect of a black background, but want to keep the readability of a white page, this design is perfect for you. Bold yet Understated, this template takes advantage of photography techniques that place a single object on a […]
Posted in Branding Spotlight, Business & Finance 
Tags: agent branding, black, calligraphy, flower, luxury, pink, sans-serif, script, semi custom pro, white 
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This week’s design spotlight features the brand of MASTERY agent, Nicole Bailey, from Seattle, Washington. Nicole’s design style is understated, natural and bold. She grew up enjoying sailing in the Northwest and began her sales-based career working in luxury fashion retail. Nicole wanted her brand to reflect her unique background by combining her love of […]
Posted in Branding & Design, Branding Spotlight Tags: agent branding, blue, bold, brand spotlight, pattern, sans-serif, script, serif, understated, white, yellow No Comments »
Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?” A: Having your […]
Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]
This week’s design spotlight features a BRAND REFRESH client, June Griffiths. June specializes in the Bellevue, Issaquah, Sammamish, and Eastside markets. She has been in business since 1989. She came to the Lones Group for brand development 10 years ago. Her brand featured red, blue, and northwest imagery. Ten years later, she felt it was […]
This week we are proud to feature our latest brand created for Andree Hurley! Andree, one of our ENCORE coaching clients, is an avid kayaker and waterways advocate. Therefore, our Instant Identity brand “A Day on the Sound” was a great place to start! We customized the image bar on the left with images of […]
Do you think brown = boring? We couldn’t disagree more! In fact, shades of brown can be very effective, depending on the message of your brand. Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers. We’ve elevated basic brown […]
A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction. We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic! A touch of the mid-century (via the “swoosh” and […]
Tones in the brown and gold palettes add complexity and depth to the “Fluid Gold” brand. Classically inspired, this brand blends the best of two worlds – the safeness and stability associated with brown, and the luxury associated with gold and other metallics. Add the key element, and you have a brand ideal for use […]
This week I want to talk with you about branding – what it is, and why I believe so strongly in it (and why you should too!) At its core, a brand expresses the emotional or psychological relationship you have with your clients. It’s not something concrete – it’s the experience that a client can […]
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