Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?” A: Having your […]
Q: “Denise, I have a delicate problem I need your help with. My brokerage has an office that is attached to mortgage lender’s office. Unfortunately, that lender and their company are getting a bad reputation for not getting transactions closed. What is worse is the communication between the lender and bank and then with the […]
Q: “Denise, I am working on organizing my office next week. Do you have any fun organizational tips?” A: I do! I love organization. Here is how I would tackle it: 1. Remove everything that isn’t in the right place. That is right. Take it out in the hall, into another room or somewhere where […]
Q: “Denise, I am thinking about supplementing my mailing program with a twice-monthly emailed newsletter which will include stats from about 10 different neighborhoods (once a month) and a community focus which will include an interview with a local business as well as information on local events with photos. My challenge is that I want […]
Posted in Ask Denise, Real Estate Blogging 
Tags: branding, email, mailers, mailing campaign, newsletters 
No Comments » Q: “Denise, my pipeline is looking a little thin these days. What are some things I can do to make sure I have a great fall and end to my year?” Great question! I am assuming you are already doing some sort of monthly mailed communication to your database and doing something a little extra […]
Q: “Denise, my brother and sister-in-law are ready to become first time homebuyers in the next few months. They have asked me a few questions but haven’t really indicated they will be using me for that purchase. I don’t want to be pushy, but I would like their business. How should I proceed?” A: First, […]
Q: “Denise, I have a dilemma. I have a seller who is a Master Gardener with a number of specimens that she doesn’t want to leave behind when she moves. The challenge is she isn’t going to be moving directly into a new home due to the timing in the market. She wants to be […]
Q: “Denise, I have taken your advice and created an online marketing listing presentation prop on a board, have some of my online syndication samples queued up when I go to a presentation, have samples of my flyers and just listed cards, and have a print marketing board summary. I have come a long way, […]
Q: “Denise, I have a listing with a sign in the front and a flyer box. I put 30 flyers in the box every day, but they are disappearing quicker than normal traffic would consume. I suspect kids are taking them out or perhaps a disgruntled neighbor. This is so frustrating! What do you think […]
Posted in Ask Denise, Sellers Tags: flyers, listing tips, marketing ideas, real estate tips No Comments » Q: “Denise, I just tried to do your gross hourly rate exercise and I am all over the map! In January I worked about 250 hours but only brought in $4,000 giving me a gross hourly rate of $16 per hour. But in April, I brought in $30,000 and worked a little less – only […]
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