One of the best things you can do for your buyers when you help them buy a home is to prepare a Homeowners Record Book. The Homeowners Record Book is a binder that you personally prepare for your buyer to provide them with as much information about their home as possible. It is a place […]
Q: “Denise, I think it is time to hire a bookkeeper. I only need them for a few hours a month. What do you recommend?” I would recommend making a list of what exactly you want the bookkeeper to do. Do you want to hand over a batch of receipts and the credit card statement, […]
When I first started selling real estate, I was a young “whipper-snapper” who wanted to set the entire industry on fire. I had it all planned. I was going to be the Number One real estate agent in America – no, the WORLD! – and I was going to do it alone. Being young and naïve, I […]
Q: “Denise, you addressed databases in the Zebra Report last week and I hate to admit my database is a mess. I have a leads database which is automatically populated from my online lead source, an old database from my previous career (I have some people who I still reach out to), and I have […]
I know you’ve already heard that old saying that in real estate, the three most important words are, “Location! Location! Location!” Today though, the three most important words that you the real estate agent need to know are, “Database! Database! Database!” The quality of your database and how you use it directly affects your success. […]
Q: “Denise, it seems like every day I read something in the news about how so-and-so company was hacked and now their customer database is in the hands of spammers. What can I do to keep my database safe?” Nothing is going to keep your database completely safe, but there are definitely things that you […]
Q: “Denise, I know I am making this way more difficult than it should be, but I like to thank my friends, family, and past clients with a gift card when they give me a referral. The challenging part is that I have a difficult time choosing what to give. For example, I was recently […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents 
Tags: client gifts, gift, gift card, past client referrals, referral systems, referrals, referrals system, thank you, thank you gift, thank you system 
No Comments » Q: “Denise, I was hosting an open house last week and I was playing some rock music very softly over the home’s sound system (partially because I wanted to highlight the speakers which were throughout the house). However, I had a couple complain. Should I not play music?”
Posted in Ask Denise, Tools and Systems for Real Estate Agents Tags: best practices, Open house No Comments » Q: “Denise, I have a listing which should have sold given the market conditions. However, it is on an odd lot and I think that is why it isn’t selling. It has been on the market for two weeks now and everything else around it is goes under contract within a week. In the past […]
Q: “Denise, I can get a great deal on printing postcards, but they don’t handle any of the mailing. Should I take on applying labels, postage, and get it in the mail?”. A: It depends! I suggest you really take a close look on how much you are saving. Often times, if you are saving […]
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