This week, I want to discuss why it’s so important for you to choose the right house for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to […]
With a focus on family and an understated style, it was important for Kalani Davis that her brand reflect those values. “Family first” is a catchphrase we often hear, but Kalani absolutely lives that ideal. Her brand focuses on setting the stage for the kind of simple, worry-free experience clients have when working with her. […]
Q: Denise how do I keep up with all the new technology that is out there? I feel so left behind! A: Because technology is such an integral part of our business — and our lives — I personally devote a portion of time daily — yes, DAILY — to learning something new, or playing with a […]
Think open houses aren’t effective in today’s tech-driven society? Think again! Open houses – if done strategically – can generate more business than you would ever imagine. Open houses have been around for a very long time. Twenty or thirty years ago, they were one of the only ways to get buyers into a home […]
Q: Are personalized open house signs really all that important? My company provides us with very nice signs that we can use. A: You absolutely need personalized open house signs! In the sea of open house signage on any given open house day, you will never stand out if you only use your company’s signage. Buyers and […]
“Evening Stripes” creates a luxurious feeling with the use of black with gold – a classic high-end combination. It’s the perfect backdrop for marketing both you and your listings. Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to […]
Q: An extremely overpriced listing in our market just expired and the sellers have contacted me to do a listing presentation for them. Do I even bother to meet with them? They didn’t reduce the price the entire time they were listed before – and I suspect that they will stick to their guns on price […]
Are you looking for an Instant Image brand with style and pizzazz? “Argyles and Stripes” may be just the ticket! As timeless design elements, both argyles and stripes resonate with clients of all ages. The use of blue solidifies a design that might otherwise be too whimsical for some. If you’re considering a brand that […]
This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional […]
Posted in Zebra Reports 
Tags: agent branding, Agents, Branding & Design, business branding, Client Communication, Denise Lones, Listing presentation, personal branding, professional, Real Estate Agents, real estate marketing, Real Estate Products, Real Estate Training, Sellers, systems, The Lones Group, working with sellers 
No Comments » Q: I know social media is an important marketing component. What percentage of my time should be devoted to social media? A: You’re right – social media is a very important part of your overall marketing strategy. It will take you time to ramp up, and time to manage it on a regular basis. However, remember that […]
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