Last week’s Zebra report, “Your Most Neglected Client” triggered a firestorm of questions and comments. This week, I’d like to go into more detail on how to follow up with the “almost now” clients I mentioned last week. Here’s a quick review of last week’s Zebra Report: We talked about “now” clients. These are the […]
Posts Tagged ‘systems’
Ask Denise: On Facebook
Posted by Denise Lones on October 19th, 2010
Q: “Denise, should I have a Facebook page for my real estate business?” A: Absolutely, “if”. The “if” is this: “If” you’re willing to work at it. You can’t just put up a Facebook page and never monitor it. If you don’t stay on top of it, then there’s no point in having one. You […]
Your Most Neglected Client…
Posted by Denise Lones on October 18th, 2010
Quick question: Who is your most neglected client? I’m willing to bet it’s not who you think it is. It’s certainly not your “now” clients. Real estate agents are great at handling their now clients. These are the people who keep you busy all day long. You’re probably working with a “now” client right now. […]
Ask Denise: On Open Houses
Posted by Denise Lones on October 11th, 2010
Q: “Denise, nobody showed up at my open house. Why?” A: It could be that: You’re overpriced, You didn’t do enough marketing and advertising to get people excited about coming to your open house, You didn’t focus enough on benefits in your ad. You put the time, date, and location—but little else, and / […]
Now is the Time to Start Planning Your Client Appreciation Event
Posted by Denise Lones on October 8th, 2010
Don’t let the end of the year sneak up on you without holding a “Client Appreciation Event”. I know it’s only early October, but before we know it the holiday decorations will be up and we’ll be preparing for the New Year…and your opportunity to hold an event this year will have passed you by. […]
Ask Denise: On Working Hard
Posted by Denise Lones on October 5th, 2010
Q: “Denise, I’ve been working hard. My business is still terrible. What am I doing wrong?” A: In almost every case, it’s one of two things: You’re not doing enough lead generation or you’re not making enough connections. Most agents who tell me “I’ve been working hard” really are working hard—but they’re not spending time […]
Get Out of the Comfort Zone … It’s Destroying Your Business!
Posted by Denise Lones on September 24th, 2010
Think about the last time you made a major change in your life or your business. What was it that compelled you to make such a big life decision? What was the motivation behind it? What was it that made you say “I have to make a change”? Was it an outside event that pushed […]
More Than Just a Transaction — Create a Memorable Experience Instead!
Posted by Denise Lones on September 23rd, 2010
One of my colleagues has been raving about a local business. She keeps telling me, “Denise, you just HAVE to visit this place! It’s a local farm that grows apples but it’s just amazing on so many levels.” It’s important to note that this particular colleague of mine has very high standards. If she raves […]
Posted in Zebra Reports 
Tags: Buyers, client care, Client Communication, Follow-up, Lead Generation, Sellers, systems, value 
No Comments »Follow-up: It’s the Foundation of a Successful Business
Posted by Denise Lones on September 3rd, 2010
Real estate agent “Sally” (names have been changed to protect the guilty!) called me. “Denise”, she said, “my business is good, but not great. I’ve had a marketing makeover. I’ve redone my listing presentation. I’ve learned consultative selling. Things have gotten better, but I’m still not at the level where I want to be. What […]
The “Talking Brochure” … It’s Here to Stay!
Posted by Denise Lones on August 20th, 2010
There is a new trend in real estate. I call it the “talking brochure” … I’m here to tell you that it is here to stay! I’m sure you’ve seen one. What I call a talking brochure is nothing more than a video of an agent giving a tour of a listing. And I need […]
Posted in Zebra Reports Tags: Branding & Design, Real Estate Agents, Real Estate Training, Selling, systems, The Lones Group No Comments »
