Q: “Denise, I read your article on the Power of Timing. I have a listing that has been on for about a month now and my sellers are thinking of trying a price reduction this weekend and if it doesn’t work, throwing in the towel and renting it. I am also holding an open house […]
Posted in Ask Denise, Sellers 
Tags: autumn, fair price, fall, listing, Market, market price, Open house, Sellers, summer, timing 
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Q: “Denise, there is a new agent who has just started mailing to the same area! His postcards have that “enter your address and learn your home value” feature which I feel is terrible for our industry, but I am worried that it will get results. How can I be true to my business beliefs, […]
When agents ask me how the market is I always answer with, “It depends.” There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style. While the media has been guilty of making sweeping statements that the market is either a strong buyers’ or […]
Posted in Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports Tags: competitive market, Current Market, days on market, home market, housing market, list price, listings, market activity, market analysis, market conditions, market research, MLS, Multiple Listing Service, research 2 Comments »
Q: “Denise, I have a listing coming up and I heard about some letter campaign that you recommend for the neighbors. Can you tell me about that?” A: Yes! In fact, this campaign of three letters are making my clients a lot of money. One of my new clients, in fact, started doing this campaign […]
I have worked with hundreds of agents who all have their own style, their own personality and their own unique way of doing things. This is exactly what makes our real estate industry so special, we have a melting pot of diverse and interesting agents. Many of these agents have a very specific set way […]
Posted in Sellers, Zebra Reports Tags: listing appointments, listing materials, listing presentations No Comments » Q: “Denise, I am going up against a very aggressive agent next week. I just learned that he and I will be doing listing presentations for the same seller. I am just not that aggressive and I don’t want to lose this listing because of that. What do you think I should do?” First of […]
Posted in Ask Denise, Sellers Tags: listing materials, Listing presentation, sales, Seller No Comments » Q: “Denise, I am about to take a listing that I know is overpriced. It is not significantly overpriced, but it is definitely outside the comfort range. The problem is that our market is so fast right now that I can’t, with good conscience, say that my sellers CAN’T get that price, I just think […]
Posted in Ask Denise, Sellers Tags: client care, listing price, Pricing, pricing strategy, property pricing, Sellers No Comments » Q: “Denise, if I added one thing to my listing presentation this year, what would you recommend?” A: An Experience Book. Hands-down, this is one of my favorite tools to have in this market. Choose six to ten of your recent listings, include photos, samples of your marketing for that listing, challenges that were overcome, […]
Gone are the days when you can just saunter into a listing presentation and hope your big smile and sunny personality will win over the potential sellers. The challenge today is that there are too many agents competing for the same listings because there are too few listings and too many agents. With listings being […]
Q: “Denise, I have been marketing to a farm area for about six months now and I am very happy with what I am sending out – meaty market info, information on sold properties, etc. It is all stuff that is really relevant to the area. I have had a call, but things just aren’t […]
Posted in Ask Denise, Sellers Tags: building a geographical farm, farm, geo farm, long-term farm, real estate farming, Sellers, vacant homes, vacation homes No Comments »
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