Every agent should strive to build a referral-only business. The lion’s share of income should come from past clients, a strong database and the subsequent referrals. However, if you – like many agents I know – are not generating the income that you need to generate, it is a sure sign that your referral business is […]
In the last two Zebra Reports I’ve been talking about the idea of Lost Opportunity and what it means to your business. Lost Opportunity business is business you can have, and it is income you should have. Don’t lose those opportunities simply because you didn’t have a plan to keep them in your pipeline. No more Lost Opportunities in 2011! […]
Posted in Zebra Reports 
Tags: Branding & Design, Business, Client Communication, Coaching, Current Market, Follow-up, Lead Generation, networking, professional, Real Estate Coaching, Mentoring, and Training, Real Estate Training, Sellers, systems, task management, The Lones Group, Time Management 
1 Comment »It’s that time of year again. Lights are popping up on houses. Trees are soon to be decorated. Malls are becoming hot and crowded. And people are getting ready to send out holiday cards. We send out holiday cards as individuals, but as real estate agents I believe there is something better we should be […]
Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” Wrong! While it’s a good idea to plan next year, […]
There’s no doubt that the past 2 years have taken a toll on agents. Some of you are worn and torn, and really tired. Some of you are exhausted. It’s been really tough. It’s been harder than it’s ever, ever been. For some of you, you probably feel like you’ve been totally lost in a deep, deep jungle. […]
After serving in the Marine Corps, Ron was ready for a change! Real estate was a natural fit for him, and he has taken it one step further by focusing on relocating clients. Because of the added stresses that come with relocation, Ron wanted a brand that conveys his personal warmth and caring demeanor while […]
Q: “Denise, I’m diving into social media but I don’t know what to do. Help!” A: Don’t just dive in. Start with the end in mind. Treat social media just as you would writing an article for your local newspaper. A big mistake agents make is to just sign up at Facebook, Twitter, YouTube, or […]
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Monte and Jim are excited about the launch of their new website, SelectSeattleHomes.com. A natural extension of the custom “Signature” brand we created for them, the site allows Jim and Monte to position themselves as experts in their marketplace, capturing the attention of both buyers and sellers. Whether you want to develop a completely custom […]
Q: “Denise, what do you think about online lead generation?” A: Online lead generation is simply a way for you to get people’s names and contact information in front of you. But it’s still a cold lead. You don’t know them. They don’t know you. Leads that are colder are harder to convert. If you […]
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