Here we are. Just one last business week and 2019 will have sailed over the horizon and into the past. The holidays are nearly here and come January you’ll be refreshed and ready for a fresh start. Right? Have a bad 2019? Put it behind you. It is over. It’s done. It’s time for a new you. It’s […]
Posted in Communication, Client Care, and Follow-up, Motivation & Planning, Zebra Reports 
Tags: 2020, annual client review, annual marketing plan, article mailers, branding, business growth, business mailers, business plan, business planning, client care, education, Follow-up, getting things done, mailers, mojo, monthly mailers, open houses, resolutions, RESS 
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The starting point: Angie Hall started her real estate career in 2016, and needed a brand that would complement her clients’ properties without overpowering the page. She wanted a brand that was clean, fresh and calming. The target audience: With an eye on her ideal price-point, Angie wanted a brand that would appeal to clients […]
Q: “Denise, I am looking forward to it being quiet for the next couple of weeks in my business. I will be doing some fun things with my family, but do you have any suggestions of how I can put a couple of days of quiet time to good use?” A: I certainly do! In […]
December is one of the best times of the year to remind clients of your value through expertise and this December we have great content to help you do just that. First up, Denise’s 2020 Predictions! Always popular, always insightful, Denise’s facts-based analysis of the real estate market is full of interesting and expert knowledge, […]
There isn’t a week that goes by that I am not asked about my opinion about a new bright shiny tool, CRM program, app, system or new lead generation that promises to revolutionize the way an agent does business. There are promises of increased income and solutions to every pain point an agent might have. […]
The starting point: Theresa Lowe came into the Semi-Custom Pro branding with more than two decades of experience and a stylish monogram logo. She wanted to keep her established logo and color palette to maintain her existing brand image. The target audience: Teresa’s goal is to continue marketing her residential real estate services to the […]
Posted in Branding & Design, Branding Spotlight Tags: black, monogram, red, semi-cusom PRO, serif, sidebar, silver No Comments »
Q: “Denise, I just did Photos with Santa event that allowed people to bring their pets to visit with Santa. My clients loved it! How can I do more to capitalize on this? Can I share some of the photos on social media?” A: You should find out from your photographer if you can use […]
Posted in Ask Denise, Branding & Design Tags: client appreciation event, holidays, pets, photography No Comments »
“I had a bad year because of the market.” “My company didn’t support me enough.” “There’s too much competition in the area I work.” “I’m too new in the business to make a lot of money.” ENOUGH! Do you have “Excusitis”? It’s a rampant disorder in the business world, characterized by frequent and habitual use […]
The starting point: Kitty already has a unique and eye-catching brand that we recently refreshed, but she wanted bring a little more color and versatility to her logo and name treatment. The target audience: Kitty is from Cle Elum, Washington, and wanted her logo to stay true to the brand equity she had already built […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brand refresh, key, logo, name treatment, script No Comments »
Q: “Denise, I am thinking of retiring sometime in about five years. I am at a point in my business where I am happy with the business I get from my past clients, friends, and family. I keep in touch with them every month with market updates. I want to start taking more time off […]
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