When developing his brand, Brian was very clear on his desire to have the brand speak for him – which is what all good brands do! Brian wanted to take this one step further. Very low-key, with a warm and approachable style, Brian wanted to ensure his brand positioned him as an approachable professional – […]
“Metallic Garden” features black and silver, a color combination long favored to create an impression of luxury. This brand does exactly that, and adds an element of softness and approachability (via the swirls) into what might otherwise be a somewhat daunting image. Whether you want to develop a completely custom brand, or select from one […]
Elegant and refined, our “Fan Out” design features a soft, cool-toned palette. This reserved brand allows home marketing to take center stage! The neutral tones draw all of the attention to your eye-catching property photos and the simple, sleek lines leave plenty of room for you to share your real estate knowledge with your client […]
When we began working with Andrea she made it clear that she wanted a brand that was very different, but not “in your face”. Andrea wanted a “fresh” look in a brand … so we incorporated lowercase lettering in an unusual script, a “mod” take on paisley, and a serene color palette featuring aquas and […]
As the third installment of my open house series, I want to discuss how you prepare for your open house, and then how to actually host a highly successful open house. In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple […]
This week, I want to discuss why it’s so important for you to choose the right house for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to […]
Q: Denise how do I keep up with all the new technology that is out there? I feel so left behind! A: Because technology is such an integral part of our business — and our lives — I personally devote a portion of time daily — yes, DAILY — to learning something new, or playing with a […]
Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
Q: My company has a template website available for me. It’s nice looking and is very inexpensive. I’m wondering if I’m better off creating a custom website? A: Yes, absolutely. I use the analogy of taking the bus or driving a car. With a template website, it’s similar to being on a bus with a whole lot […]
Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula? A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When […]
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