Q: In your article about “distraction diets” you talk about really unplugging from customers and colleagues for periods of time each day. I think this is a huge mistake! Precisely because of technology, our clients expect us to be available to them at all times, and frankly after a couple of slow years I don’t […]
Readers of my Zebra Report know that I’ve had misfortune to be on the receiving end of poor service a number of times over the years. You may fondly remember my rant about meatballs at Olive Garden, or my rave about the staff at Bothell’s Hilton Garden Inn. Today I want to tell you about […]
If you’ve been reading my Zebra Report for any time now, you know that I am passionate about the need for real estate agents to keep in touch with past, present, and potential clients. It’s one of my mantras, and one of the best things you can do to build your business. Often, an agent […]
Last week, I shared five tips for working with buyers in your Potential Income Tracker. Here are four suggestions for SELLERS. Why only four? It’s because my first suggestion is actually multiple pieces of information, packaged into one! (Note: these suggestions are intended for potential sellers, not sellers you have a listing agreement with).
Q: I want to send Christmas cards to my clients this year. Should I include my business card? A: No! If you want to send a holiday card to your clients that’s fine. But don’t include your business card and don’t talk about houses, the market, or anything real-estate related. Instead, write a short note […]
It’s been many years since I actively sold real estate. But when I did, there was something I did which was the single most important activity I undertook each year for my clients. No, it wasn’t throwing a party for my clients each year. And no, it wasn’t holding open houses, doing geographic farming, or […]
Q: Denise, how do you know if your client care is exceptional if you never hear back from clients? I feel like I deliver amazing service, but I think companies like Nordstrom have so elevated the bar that people expect super-human performance from me. A: Nordstrom – and many other companies – have created a […]
Over the years you’ve heard me talk a lot about service. More times than I care to think about, I’ve seen (or been the victim of) absolutely appalling service. But occasionally I encounter a level of service that isn’t good, or great, or excellent. It’s extraordinary, brilliant, and incomparable. And that’s the kind of service […]
DELIVER YOUR MESSAGE … the way they want to hear it! Here’s a big question when it comes to generating leads: how do you get the message out most effectively? Newspaper ads? YouTube videos? Social media, print marketing, a website, open houses? Talk to different people, and they’ll all give you a different answer about […]
Q: I took the summer off to spend time with my family. How can I jump-start my business? A: It’s great that you had time with your family this summer. And now is the time to get active again. You’ve probably let two critical areas of your business slide over the summer – lead generation, […]
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