Because brand development is a big part of what my company does, real estate agents often ask me for my opinion on their brand. Let me tell you, I’ve seen some doozies over the years. It’s sad to see what some agents think is an effective brand. And it’s even sadder to learn that many […]
Q: Where do I start if I want to create my own brand? A: I’m not sure if your question is specifically that you want to get branding done … or if you want to do the design work yourself. If you are going to do the work yourself (in other words, you are a […]
The dark, inky colors of “Blue Fractal” provide a quietly dramatic backdrop for your marketing … while allowing the featured topics (you … or your listings!) to take center stage. There can be a power to simplicity, and the “Blue Fractual” brand is a good example of this. Whether you want to develop a completely […]
Last week my Zebra Report talked about the opportunities that lie within social media for very inexpensive lead generation. I promised to share additional information on Facebook, Twitter, and LinkedIn, and I’m going to do exactly that today. I’m also going to talk about Google+. All four of these social media sites are quite different. […]
When you live in a city with an iconic skyline, it can pay to take advantage of the strength of the visual image. Our “City Lights” brand is one of several we’ve designed for clients working in the Seattle market. With two easily recognized landmarks – the Space Needle and majestic Mount Rainier – this […]
Q. Denise, I know you’ll find this odd, but I don’t think I’m a typical real estate agent. I actually hate doing open houses. Meeting people I don’t know and making small talk just isn’t me. My broker says agents in the office have to do open houses to keep their “funnel” full with prospects. […]
In the last two Zebra Reports I talked about a topic near and dear to my heart – lead generation. I even shared some of the methods of lead generation that are tried and true – such as open houses, working expired listings, or pursuing FSBOs. All of those methods are great – and they […]
Posted in Lead Generation for Real Estate Agents, Technology, Zebra Reports 
Tags: Client Communication, Denise Lones, Facebook, Lead Generation, linkedin, Real Estate, real estate blogging, social media, social media marketing, social media tips, social networking, The Lones Group, Twitter 
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Sarah Mosley has just begun coaching with our Evolve group, and she was excited to start work on her brand. Although she lives in Seattle, a city filled with iconic imagery, Sarah didn’t want a brand that was like something she’d seen before. Our direction from Sarah was to create a clean, contemporary brand – […]
Q: I’ve recently left a long-time career as a teacher. Is there a way to use my past teaching background to help me get some business? While I like real estate, I do miss some of the parts of my old job. Any ideas you can send my way would be appreciated. A: Congratulations on […]
In last week’s Zebra Report (“Is Your Business Dying on the Vine?”) I talked about the non-negotiability of lead generation in today’s business environment. Whether you’re a real estate agent, the owner of a restaurant, the owner of a surfboard shop, or a florist … you must generate leads if you want to have a […]
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