Think back to the last time a buyer asked you to show a home on your day off. Did you agree to do it? If so, you may be operating in your Comfort Zone! Have you made a commitment to yourself to start doing video, but have made excuses for yourself? Lack-of-time, need-a-haircut, bad-lighting type […]
Q: “Denise, I am working on creating a checklist for listing a property (I know – finally!). I have two other team members and each of us have different responsibilities on the list. For example, I always order the signs while my assistant is the one who handles the flyers and print marketing. We are […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents 
Tags: checklists, digital, phone, sheets, tablet 
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Kathy and Mary wanted a design that was cutting edge but still classic. Both love the emotional power of luxurious black-and-white photography, and so their brand includes a filmstrip of lifestyle photos in the header. The overall palette of pale taupe and charcoal grey keep the design warm, but let the content and property photos […]
Posted in Branding & Design, Branding Spotlight Tags: black, black and white, charcoal, gray, neutral, serif, taupe, white No Comments »
We have a new employee at The Lones Group this week (welcome, Izabella!) and with it came the usual reconfiguring of desks and equipment. The plan is in place and by the end of the week, furniture will be moved, vacuuming of baseboards and spaces behind desks will happen, people will move around and starting […]
Q: “Denise, I am struggling with balancing everything I have going on right now. With the end of school for my kids, four listings, two buyers who are dragging me all over the county, and dealing with extended family drama, I feel like I am about ready to explode. How do I regain control?” A: […]
Posted in Ask Denise, Motivation & Planning Tags: balance, buyer services, calm, help, no, peace of mind No Comments »
Alina’s new brand is inspired by luxury hotel branding; dark and dramatic with a hint of shine. Our goal for her brand was to provide her clients with the feeling of luxury without excluding any price point. Her logo is comprised of an elegant and abstract sunburst logo and gorgeous monogram, which we expand in […]
Posted in Branding & Design, Branding Spotlight Tags: blue, elegant, foil, gold, logo, luxury, monogram, navy, pattern No Comments »
How do you tell the difference between good and bad prospects? One will waste your time, dragging you from house to house-getting all kinds of information from you-only to end up dumping you right before writing an offer. You also have clients who seem like time wasters, but they’re just very analytical and thorough in […]
This week’s design spotlight features the lovely refreshed brand of Go with Ro, a Southern Washington-based team led by Rowena Lusby. Go with Ro is a powerhouse, and needed a bold brand to complement their strengths. We kept the paw print from her previous brand to highlight Rowena’s love of animal rescue. The overall result […]
Posted in Branding & Design, Branding Spotlight Tags: black, blue, brand refresh, silver, sparkle No Comments »
Q: “Denise, I am a fairly new agent but have spent years in the industry as a mortgage broker. I really know about every local real estate professional from agents to other lenders to people in title, appraisers, inspectors, and more. For me, making connections has always been easy and I am still a member […]
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »
