The fundamentals of a strong real estate market are simple: Strong demand and a healthy supply makes for a good real estate market. But what happens when the world is faced with a health crisis and real estate agents are faced with the challenge of having to navigate unchartered territory?
Q: “Denise, our market has picked up all of a sudden and I am having some trouble with pricing. All my comps that sold in the last 90 days are only comparable in terms of house style and specs, not what I am currently seeing in the market. What do you think I should do?” […]
Q: “Denise, I am just sick. I just helped a friend sell their house. At my recommendation, they put their home on the market this spring as I indicated it was a great time to sell. They prepped the home and put it on the market just as many additional sellers did the same thing […]
If your listing isn’t selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn’t give a big picture account of what is currently happening in the market. Recently I had two clients ask me […]
There are many barriers to selling a home in today’s competitive selling environment. The challenge for many agents is how to discuss those barriers without offending the client. Perhaps the home you are evaluating has a very strong cat urine odor or the seller has just told you that they expect you to be at […]
Although the market changes all the time, the mechanics of pricing a property does not really change. Supply and demand drive the market, just like the stock market and even like prices in the supermarket. The mechanics have been the same for decades. Last week was the premiere of my new listing presentation workshop, Stop […]
Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]
There isn’t a day that goes by that I don’t read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company. Promises of quick sales and high prices with creative marketing programs abound. As an agent in today’s diverse offering market […]
Posted in Communication, Client Care, and Follow-up, Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports 
Tags: Branding & Design, changing market, class, communicating with sellers, discussion, facts, graphs, learn, Listing presentation, market status, Pricing, relationships, Sellers, statistics, visual aid 
No Comments »
It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home. You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground […]
Real estate professionals get asked on a regular basis by sellers about what improvements sellers should make to their homes to get them in tip-top shape and ready for the market. While things like cleaning the house, improving curb appeal and getting rid of clutter are obvious answers, that is not what this article is […]
Enter your email and stay on top of things,