Agents near and far have been clamoring for a meaty business plan template for 2016. However, my recommendation for 2016 is to keep it short, sweet, and only focus on the action items that are going to bring you business. “But Denise!” they say, “Where do I put my income goals? Where do I put […]
Posted in Business & Finance, Communication, Client Care, and Follow-up, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: action plan, business blueprint center, business plan, Clients, current clients, Denise Lones, goals, past clients, potential clients, system, tasks, zebra report 
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This week’s design spotlight features one of our MASTERY branding clients, Marti Reeder. Marti came to us with established colors and some branding in place already, however she needed a cohesive style application and consistency in her branding. We took the elements she already had in place and took her ideas to the next level. […]
This week’s design spotlight features one of our MASTERY clients, Jay Adams. Jay came to us wanting a sophisticated brand that would represent him well both at home on the Eastside of Seattle and also abroad with international investors. With Jay’s affinity for the Asian culture, we wanted to show that influence in a subtle […]
Posted in Branding & Design, Branding Spotlight, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents Tags: brand, brand identity, branding, Branding & Design, design, design spotlight, graphic design, identity, letterhead, logo, mastery, real estate marketing No Comments »
Q: Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A: If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]
It is essential that real estate agents pay particular attention to where their business is coming from. If you are an agent who has been in the business five years or longer and you have taken care of your past clients, then you should have a good chunk of business from repeat clients and past […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: ACR, annual client review, Branding & Design, Denise Lones, Lead Generation, mailings, past client referrals, past clients, referrals, relationships, repeat clients, zebra report 2 Comments »
This week’s design spotlight features two of our Mastery clients, the father and son team of Dennis and Richard Vance. Between the two of them, they head up the Ideal Realty Group and have many years of combined, diverse experience. Focusing on the Puyallup area, they wanted to feature the beautiful view of Mount Rainier […]
This week’s design spotlight features one of our MASTERY branding clients, Iolanthe Chan-McCarthy. Iolanthe came to us with a website that she loved and wanted to keep, including her color scheme and company logo. Starting from an Instant Identity template, Tuscan Tile, we created a cohesive brand that would carry across all forms of marketing […]
I have coached many agents over the years and the first question I ask them is, “What is your vision for your business?” Without a clear vision for your business, you’re unlikely to ever achieve your business goals. For example, agents tell me all the time that they want to make so much money so […]
This week’s design spotlight features one of our MASTERY clients, Jane Maxson. Jane needed a brand to showcase her specialty niche as “Your Pet Friendly Realtor®”. As an animal lover herself she finds pets to be a great common ground with her clients and also a resource for finding new clients. Heartwarming family-pet photography sets […]
This week’s design spotlight features two of our MASTERY branding clients – the dynamic duo of Alicia Alverson & Tiffany Burek. These two ladies teamed up to make a big impact on the real estate community of Whidbey Island. Coming from a home improvement background, Alicia and Tiffany knew how important a great presentation can […]
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