Q: “Denise, I need to update my database. It is a mess. I had an issue a few years ago with my CRM that messed up all the data and I just haven’t been sending much out or communicating. How would you suggest I tackle this?” A: I am so glad to hear that you […]
Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was […]
Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?” A: Having your […]
Q: “Denise, I am working on organizing my office next week. Do you have any fun organizational tips?” A: I do! I love organization. Here is how I would tackle it: 1. Remove everything that isn’t in the right place. That is right. Take it out in the hall, into another room or somewhere where […]
Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business. Videos allow potential clients the opportunity to get to […]
In my two previous Zebra Reports How Much Money Do You REALLY Make? and What’s Your Net?, I talked about how to calculate your gross and net rates of pay per hour. This week’s article will show you how to take this information and make good decisions based on this information. Working smart is about […]
Q: “Denise, I just tried to do your gross hourly rate exercise and I am all over the map! In January I worked about 250 hours but only brought in $4,000 giving me a gross hourly rate of $16 per hour. But in April, I brought in $30,000 and worked a little less – only […]
Q: “Denise, I have some would-be sellers who reached out to me last year, but I haven’t really kept in touch. I think now is a great time to list. Should I just call them? Send them a CMA? What do you think I should do?” I have two answers for you. First, you should […]
Q: “Denise, I am having an issue with my bio. I have my years of experience listed in there along with the number of years I have lived in the area. My problem is that each year I have to update my bios because the number of years change and inevitably, I forget one or […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents 
Tags: biography, efficiency, experience 
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A personal practice I have done for over 20 years is called my Hour of Power. It is a time where I sit in my office every workday for one hour of uninterrupted time. I do this so that I can focus on key tasks that I need to do without ANY interruptions. I don’t […]
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