Quick question: Who is your most neglected client? I’m willing to bet it’s not who you think it is. It’s certainly not your “now” clients. Real estate agents are great at handling their now clients. These are the people who keep you busy all day long. You’re probably working with a “now” client right now. […]
Posts Tagged ‘Real Estate Agents’
Ask Denise: On Open Houses
Q: “Denise, nobody showed up at my open house. Why?” A: It could be that: You’re overpriced, You didn’t do enough marketing and advertising to get people excited about coming to your open house, You didn’t focus enough on benefits in your ad. You put the time, date, and location—but little else, and / […]
Ask Denise: On Communication & Follow-up
Q: “Denise, I made an offer on a home for my client, asking for a response in 24 hours … but it’s been three days and I haven’t heard back from their agent. When should I contact the agent again?” A: Right now! You owe your client the respect of getting an answer for them. […]
Get Out of the Comfort Zone … It’s Destroying Your Business!
Think about the last time you made a major change in your life or your business. What was it that compelled you to make such a big life decision? What was the motivation behind it? What was it that made you say “I have to make a change”? Was it an outside event that pushed […]
Ask Denise: On Leaving the Right Message
Q: “Denise, I don’t understand why people are not returning my phone calls. Help!” A: You’re not getting calls back because you’re not leaving the right message. When you leave vague “just calling to check in” messages, you’re practically guaranteed no call back. When you make contact you must be consistently making an offer – […]
If It Sounds Too Good To Be True … It Probably Is!
You’ve seen the promotions: This lead-generation system is simple to use and easy to implement. Watch the leads roll in … as you sit back and collect commission checks. Or: They didn’t believe me when I told them I made $500,000 in referrals alone last year while sitting at home in my pajamas. Now I’m […]
Ask Denise: On Branding
Q: “Denise, I’m thinking about getting my branding done with you. The problem is that I don’t have a clue where to start. Where do I begin?” A: The fact that you don’t have a clue where to start is exactly why it’s so good that you’re thinking about getting your branding done with us. […]
Follow-up: It’s the Foundation of a Successful Business
Real estate agent “Sally” (names have been changed to protect the guilty!) called me. “Denise”, she said, “my business is good, but not great. I’ve had a marketing makeover. I’ve redone my listing presentation. I’ve learned consultative selling. Things have gotten better, but I’m still not at the level where I want to be. What […]
Ask Denise: On Education
Q: “Denise, as summer winds down and I begin to plan my education schedule for the fall, are there any classes in particular that I should take?” A: Absolutely! Most agents take classes in the areas in which they have the most interest. I highly recommend that you take classes in the subjects in which […]
The “Talking Brochure” … It’s Here to Stay!
There is a new trend in real estate. I call it the “talking brochure” … I’m here to tell you that it is here to stay! I’m sure you’ve seen one. What I call a talking brochure is nothing more than a video of an agent giving a tour of a listing. And I need […]