The Lones Group | The Zebra Blog

Posts Tagged ‘The Lones Group’

The “Talking Brochure” … It’s Here to Stay!

There is a new trend in real estate. I call it the “talking brochure” … I’m here to tell you that it is here to stay! I’m sure you’ve seen one. What I call a talking brochure is nothing more than a video of an agent giving a tour of a listing. And I need […]

Ask Denise: Why is my online lead generation faltering?

Q: “Denise, why is my online lead generation faltering?” A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work: You don’t have a website that is search-engine optimized and includes content that is compelling to […]

Ask Denise: Why do I have to make my own marketing materials?

Q: “Denise, why do I have to make my own marketing materials? Why isn’t my company material enough?“ A: Because there is too much competition. Your company has hundreds—or thousands—of agents all receiving the same materials. Today’s consumer doesn’t want the same old thing. They want something different and special. You have to STAND OUT. What […]

The Call That Could Change Your Business!

Do you feel as though you’re working hard … but not getting results? Is it a struggle to find clients? Is follow-up a challenge for you? Are you open to rethinking your business? Are you ready for a better business model? If you answered “yes” to even one of these questions, you need to join […]

FANNIE MAE FINALLY GETS IT RIGHT FOR REAL ESTATE AGENTS WITH SHORT SALE TRANSACTIONS

It’s about time that somebody figured out that real estate agents have been fighting an uphill battle when it comes to short sales.  After months of nightmare scenarios coming to life, Fannie Mae has finally done something about the problem. With new rules in place effective as of March 1, real estate agents will have […]

Sample Before and After Images for Marketing Makeovers by Denise Lones

Here are a few samples of ‘Before and After,’ images that we have done for some of our past clients. Feel free to click on each image to enlarge it to see the images in more detail! Let’s look at another sample!    Here is one more sample! To take your real estate marketing to the next […]

Our Marketing Makeover Programs Explained by Denise Lones

More often than not your materials are seen long before you are! Remember the old adage “You only get one chance to make a first impression?” In any business your marketing pieces or ‘materials’ ARE your first impression. What do your current business marketing materials say about you and your business? Are they consistent and […]

Routines, Powerful Tools for Your Real Estate Arsenal by Denise Lones

What’s the secret to success in any endeavor on Earth? One word—routines! What do I mean by routines? A routine is something that you do on a consistent basis that becomes second-nature to you. You do it without even thinking about it. Or it could be a learned behavior that you do for a short […]

It’s the Little Things That Count by Denise Lones

You’ve been told your entire life “It’s the little things that count.” Well, I’m here to tell you it’s true! How does this apply to your real estate business? Read on. When people come to us to buy or sell a home, it’s our job to help them navigate the rough waters of the process. […]

What’s the Price of Your Money? By Denise Lones

Buyers today are definitely playing the game. They’re perched high on the real estate fence, waiting and watching for prices to fall. But these people are missing a critical factor that may cost them even more money: interest rates. When a buyer sits on the fence waiting for prices to come down, they may end […]

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