2018 September | The Zebra Blog

Archive for September, 2018

Serve Solutions, Not Endless Banter

So many agents I talk to find themselves stuck in this communication rut. Part of the challenge is they don’t have a system for effective problem-solving with their clients. Do you ever find yourself talking with a client to whom you just can’t seem to say no? Do you ever find yourself in a conversation […]

Branding Spotlight: Inspiring Fall Color Palette

There’s no denying it – Pacific Northwest autumns are breathtakingly beautiful! Here in our design department at The Lones Group, we are so excited about the leaves changing, dressing in cozy sweaters and rain boots, and drinking hot cocoa, that we wanted to share an autumn-inspired palette to welcome the new season.

Ask Denise: Referral Gratitude

Q: “Denise, I have a business associate (previous career, not in real estate) who has sent me five new clients over the last six months. I have sent a nice card with a coffee gift card each time, but I think I should do something more as a thank you. But I have never had […]

Five Things to Avoid in Your Listings

As an agent, managing broker, trainer, and for nearly two decades of coaching, I’ve been witness to just about every listing faux pas, misstep, and bad decision. Long time agents may say, “Oh, these are junior mistakes,” but it is not just new agents who get caught in these practices and it’s always good to […]

Branding Spotlight: Eric MacDonald

This week’s branding spotlight features the design of Mastery client Eric MacDonald from Washougal, Washington. Eric needed a brand flexible enough to span the Columbia river, which is featured prominently in his panoramic header. His high-contrast palette of navy and white creates a an eye-catching and minimal platform for property photos and article content. The […]

Ask Denise: That 70’s Paneling

How to advize clients to make modifications

Q: “Denise, I have a listing with terrible 70’s paneling in the living room. I have asked the sellers to remove it, but they have been hesitant to do so. I know that if they do this the house will sell. How do I convince them to remove it so the house will sell?” A: […]

September Client Mailer Content has Arrived

Yes, Club Zebra Pro members, September’s content is here. As summer winds up we bring you new content for you to use in your client mailers that is fully written and ready for you to send out, without any attribution to The Lones Group! As always, both long and short form versions are available in case […]

The Top 3 Self-Imposed Business Pressures

And how they can keep you from taking the action you need! I work with different clients with different personalities every day. Although there are sometimes personal challenges that cause them to lose their mojo, what I find more often is that agents get paralyzed by themselves. They get in their own heads and so […]

Branding Spotlight: Julie Clarke

This week’s branding spotlight features the design of Mastery client Julie Clarke from Germantown, Wisconsin. Julie needed a brand that would match her flair for fun and her dedication to her clients. She embraced her favorite color–pink!–and paired it with navy and a pearly bokeh texture to keep it mature and sophisticated. The monogram seal-style […]

Ask Denise: Building Connections

Building Connections in a New Market with New Construction

Q: “Denise, I am new to my area. I am trying to get up and running quickly in my business and I have been approached by a listing agent for a new housing development who is wondering if I can work with buyers who come in. On the one hand, it would be great to […]

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