Q: “Denise, I am ready to establish a brand for myself and my business, but I am at a brokerage who “highly discourages” this and wants us to use the company brand. They even offer staff to help with things like creating flyers and marketing materials, but it all has to be in the company […]
Posted in Ask Denise, Branding & Design 
Tags: branding, brokerage branding, discouraged, office, office dynamics, personal brand, personal branding, rules 
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I am so excited about my upcoming Amplify business planning workshop! This is a brand new class – hot off the press and is the first class we have specifically designed to work in an online environment over a period of four sessions. We have designed this limited-seating workshop to provide that one-on-one friendly environment […]
The starting point: Margo Street owns her own brokerage and needed a sleek design to help her team stand out. She has a policy of education and empowerment, and enjoys helping her clients with one-on-one personalized care. The target audience: Because the brand is for her whole business, Margo wanted the design to work for […]
Posted in Branding & Design, Branding Spotlight Tags: blue, bold, corporate, custom brand, dramatic, logo, navy, photo, red, texture, white No Comments »
Q: “Denise, I am currently cleaning up my database and I have a number of past client sellers who have moved out of the area. I am about to begin a mailing campaign to everyone in my database, but am not sure I should include people who no longer live here. What do you think?” […]
Hi, everyone. I just want to wish everyone a fantastic Fourth of July.I don’t really want to talk about the real estate industry this week, but I do want to talk about how important it is for anyone in business, real estate agents or any professional, to just take time to be still. Enjoy the […]
The starting point: With a background as an appraiser and years of experience in commercial real estate, Tom Qualiata wanted to unify his marketing and systems with a sleek and professional look. His business style emphasizes transparency and integrity, and he selected an elegant Semi-Custom PRO design to bring everything together. The target audience: He […]
Posted in Branding & Design, Branding Spotlight Tags: blue, dark, dramatic, navy, semi-cusom PRO, silver, understated No Comments »
Q: “Denise, I know I am not the only one having a weird year. Spring is usually my busiest time and while I am lucky to have had a steady stream of transactions, due to COVID, overall my production is down. I am not concerned about the financial side because I have some other transactions […]
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