Q: Denise, how do I get visitors to sign in so I can get their contact information? I’ve tried telling them the seller requires that for security reasons, but I’m getting some pushback from clients … or they use fake names. Last week someone signed in as Betty Rubble. Help! A: No one wants to be forced […]
Q: Are personalized open house signs really all that important? My company provides us with very nice signs that we can use. A: You absolutely need personalized open house signs! In the sea of open house signage on any given open house day, you will never stand out if you only use your company’s signage. Buyers and […]
Q: “Denise, what do you think about online lead generation?” A: Online lead generation is simply a way for you to get people’s names and contact information in front of you. But it’s still a cold lead. You don’t know them. They don’t know you. Leads that are colder are harder to convert. If you […]
Q: “Denise, nobody showed up at my open house. Why?” A: It could be that: You’re overpriced, You didn’t do enough marketing and advertising to get people excited about coming to your open house, You didn’t focus enough on benefits in your ad. You put the time, date, and location—but little else, and / […]
Q: “Denise, I’ve been working hard. My business is still terrible. What am I doing wrong?” A: In almost every case, it’s one of two things: You’re not doing enough lead generation or you’re not making enough connections. Most agents who tell me “I’ve been working hard” really are working hard—but they’re not spending time […]
Q: “Denise, no one seems to do “farming” anymore. Is it still a good idea?” A: Yes, yes, and maybe! Done properly, geographical farming can be very successful. However, farming done the way most agents do it is a complete waste of money. A successful farming campaign requires solid research on your part to ensure […]
Q: “Denise, why is my online lead generation faltering?” A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work: You don’t have a website that is search-engine optimized and includes content that is compelling to […]
No matter how hard you try to avoid it, it’s impossible. Inevitably, you wake up one day and you’re out of business. Nothing in your pipeline. No income. No hope. Why? How did this happen? What did you do wrong? I know it’s a scary thought, but many agents wake up to this realization one […]
I’m sure you’ve seen the signs—“For Sale By Owner”—or FSBO as it’s sometimes called. Many people think they can do better selling their home on their own, supposedly saving the commission they would pay to a real estate agent. But the truth is that without the power of a real estate agent plugged into the […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports 
Tags: Agents, Brokers, Buyer, cost, Denise Lones, FSBO, home, market conditions, MLS, Money, online, professional, Real Estate, sell, Sellers, Selling, The Lones Group, value 
No Comments »By Denise Lones M.I.R.M., CSP Open houses are still at the top of my list of activities agents should be doing right now. An open house is the perfect venue for educating buyers on the amazing opportunities they’ll see in the market right now. And there is no better place to find buyers than at […]
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