Q: Denise, I have been thinking about having your company create some listing presentation boards that you have written about. I love this idea, as it will surprise and wow homeowners. However, I sell a wide range of homes – some are small and modestly-priced while others are large waterfront estates. I have different marketing […]
Posted in Ask Denise, Branding & Design, Sellers 
Tags: ask denise, boards, Branding & Design, listing, Listing presentation, plan, Sellers 
No Comments »
Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]
Q: Denise, I had a listing that I knew was overpriced, but I agreed to it with the expectation that we would revisit the price if it was still on the market after few weeks. When that time came, the seller blamed me, claiming the lack of traffic was my fault. Although I was armed […]
Q: Denise, I know you said last week that the market is in a bit of a lull, due to the time of year, but after the activity of weeks and months past, this is eerie. I have listings with no showings when just two weeks ago I was having multiple offers! What should I […]
Q: Denise, I am the listing agent for an overpriced property. Unfortunately, I allowed it to be priced optimistically when I listed it a few months ago and my client is only allowing a minimal price reduction instead of the larger price reduction needed to bring it in line with the market. I told her […]
The spring and early summer brought a very robust real estate market in many areas and many price points. Multiple offers became the norm in many markets and agents found themselves busier than they had been in years. The market was moving, buyers were out looking and sellers who previously couldn’t sell were finally getting […]
Q: Denise, I have a lot of out-of-town sellers who were hired and relocated before their homes sold. Some of these listings might be overpriced, but more often than not, they are selling in about two months which is not uncommon. My sellers are busy during the week, but inevitably I get a long email […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, cilent communication, client care, Communication, Market, Real Estate, relocation, Sellers No Comments » Q: Denise, I am confused by your boards and photo book concept. Are you saying I should go get photos of the sellers’ home before the presentation and create all this material? A: Certainly not! What I recommend is to create a sample using a listing you have already sold. Then simply present it like […]
In case you missed it this week, the National Association of REALTORS® economist bloggers released data indicating REALTORS® expect home prices to rise in all states over the next 12 months according to the May 2014 REALTORS® Confidence Index, with the median rise to be 4%. REALTORS® are anticipating median home prices to grow upwards […]
Q: Denise, there is a boutique office in my market that has the most amazing, eye-catching “for sale” yard signs. They definitely stand out from the rest! I am with a large regional real estate company and my managing broker says I have to use my company’s signs. What if I have you make some […]
Posted in Ask Denise, Branding & Design, Sellers Tags: ask denise, branding, Branding & Design, brokerage, flyers, identity, personal brand, zebra report No Comments »
Enter your email and stay on top of things,