There is a new trend in real estate. I call it the “talking brochure” … I’m here to tell you that it is here to stay! I’m sure you’ve seen one. What I call a talking brochure is nothing more than a video of an agent giving a tour of a listing. And I need […]
Posts Tagged ‘Branding & Design’
The “Talking Brochure” … It’s Here to Stay!
Posted by Denise Lones on August 20th, 2010
Posted in Zebra Reports 
Tags: Branding & Design, Real Estate Agents, Real Estate Training, Selling, systems, The Lones Group 
No Comments »Ask Denise: Why is my online lead generation faltering?
Posted by Denise Lones on August 19th, 2010
Q: “Denise, why is my online lead generation faltering?” A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work: You don’t have a website that is search-engine optimized and includes content that is compelling to […]
The 7 Deadly Sins of Branding … And How to Avoid Them!
Posted by Denise Lones on August 13th, 2010
When it hits your eye, you can’t help but groan. Or perhaps it’s so unremarkable that it doesn’t register with you at all. Those are the effects of bad branding. Rarely do you see an agent whose branding is so unique—so different—that it stands out above the rest. That memorable brand clearly articulates who the agent […]
Ask Denise: Why do I have to make my own marketing materials?
Posted by Denise Lones on August 11th, 2010
Q: “Denise, why do I have to make my own marketing materials? Why isn’t my company material enough?“ A: Because there is too much competition. Your company has hundreds—or thousands—of agents all receiving the same materials. Today’s consumer doesn’t want the same old thing. They want something different and special. You have to STAND OUT. What […]
The Call That Could Change Your Business!
Posted by Denise Lones on August 10th, 2010
Do you feel as though you’re working hard … but not getting results? Is it a struggle to find clients? Is follow-up a challenge for you? Are you open to rethinking your business? Are you ready for a better business model? If you answered “yes” to even one of these questions, you need to join […]
Sample Before and After Images for Marketing Makeovers by Denise Lones
Posted by Denise Lones on October 2nd, 2008
Here are a few samples of ‘Before and After,’ images that we have done for some of our past clients. Feel free to click on each image to enlarge it to see the images in more detail! Let’s look at another sample! Here is one more sample! To take your real estate marketing to the next […]
Our Marketing Makeover Programs Explained by Denise Lones
Posted by Denise Lones on October 2nd, 2008
More often than not your materials are seen long before you are! Remember the old adage “You only get one chance to make a first impression?” In any business your marketing pieces or ‘materials’ ARE your first impression. What do your current business marketing materials say about you and your business? Are they consistent and […]
Hot Open House Tips for the Summertime by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones M.I.R.M., CSP Open houses are still at the top of my list of activities agents should be doing right now. An open house is the perfect venue for educating buyers on the amazing opportunities they’ll see in the market right now. And there is no better place to find buyers than at […]
Above and Beyond the Sale: How to Provide “Five-Star Service,” to Your Clients by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones M.I.R.M., CSP There is one secret you can apply to your business that’s known to generate word-of-mouth lifetime referrals—and it’s worth its weight in gold. It applies to every industry under the sun—from the gas station to the brokerage firm to real estate. The handful of practitioners of this art are generally […]
Why You Need Your Own “Brand,” by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones M.I.R.M., CSP A new client of mine was recently approached by her broker. He didn’t understand why the agent hired me to do “branding”. His comment? “Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]
