Doannie Harrison came to us wanting a fresh, new look that highlighted her love of nature and the natural beauty of the Tri-Cities area. The design we created for Doannie features artistic swirls and bright, vibrant colors that speak to Doannie’s cheerful personality. To cap off the project, we created a website for Doannie in […]
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Tags: branding, Branding & Design, design, logo, real estate marketing 
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Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements. Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]
Posted in Branding & Design Tags: branding, Branding & Design, Branding & Design, classic, color, contemporary, design, graphic design, logo, real estate marketing No Comments »
Donna Gola was one of our very first Instant Identity branding clients. She chose “Dawn at the Lake” for her brand: a dark, regal blue design with classic finishes. And several years later she was back, needing to add a personal website! Our team built Donna a WordPress website complete with an IDX solution for […]
Posted in Branding & Design Tags: brand, branding, Branding & Design, Branding & Design, design, design spotlight, logo, real estate marketing, website No Comments »
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That would include statistics on the marketplace, articles about community events, and more. And if you really want to make an impact (the […]
In an earlier Zebra Report I shared my thoughts about Pinterest, and how it could benefit your real estate business. As you might remember – or may have discovered since that report – Pinterest is a website where users can curate theme-based images and collections. At heart, it’s based on the concept of visions boards […]
What happens when you really understand your marketplace? You win the business – that’s what! John Fiala is an agent who keenly understands the value of tracking activity in his marketplace. Each week John completes painstaking research to ensure that he has his finger on the pulse of his local market.
Lead generation seems to be on everyone’s mind these days. In areas where inventory is tight, expired listings can be a goldmine. But how to get the attention of sellers who are being contacted by dozens of real estate agents? With a powerful, branded expired listing mailing campaign that you supplement with telephone contact, that’s […]
You probably remember my Zebra Report from March 1st, entitled “Adventures in Selling” which was a guest post courtesy of my friend “Polly”, who had just decided to list her home for sale. In Polly’s guest post she shared her frustrations with the agents she had interviewed to list her home. Well, I got a […]
Q: I’m just finishing up my branding project, and have a quick question for you: do I really have to have my photo on my marketing materials? A: While I can’t force you to use your photo, I will strongly encourage you to do so. Anything visual which helps reinforce your presence in the mind […]
Q: Denise, what should I be doing to plan for 2012? A. The first thing you need to do is look back … not just at 2011, but at 2010, 2009, and 2008. What have your work patterns been? Where does your business come from? What opportunities have you taken advantage of, and what have […]
Posted in Ask Denise Tags: Follow-up, Lead Generation, real estate marketing, real estate planning No Comments »
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