Jan Slawson, a former Signature Marketing Makeover client, came to us recently wanting a refresh of her existing branding. We took her original bold red, classic styled, Seattle-themed branding and kicked it up a notch with an updated Seattle photo, new fonts, and text treatments. We added her 5 Star Agent logos and the distinctive […]
Q: Denise, if you could name one thing you think agents should always bring to a listing presentation … What would it be? A: Well that one is easy. The most important thing is that it is NOT just one thing. You have to be able to articulate PRICE, COMMUNICATION, TECHNOLOGY, MARKETING, and PHOTOGRAPHY. I […]
Posted in Ask Denise, Branding & Design, Communication, Client Care, and Follow-up, Sellers, Tools and Systems for Real Estate Agents 
Tags: Branding & Design, Communication, listing, listing a home, Listing presentation, photography, presentation, presentation props, price, seller presentation, technology 
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Christina Morales, one of our Instant Identity Marketing Makeover clients, wanted to make sure her local area was well represented in her branding. Located in California, between Santa Cruz and Monterey, Christina wanted to highlight the nearby beautiful beaches as accurately as possible. We found a great, colorful photo from the area that is the […]
Posted in Branding & Design Tags: branding, Branding & Design, california, design, design spotlight, logo, marketing design, marketing materials No Comments »
Dawn Taylor developed a brand with The Lones Group several years ago, but her target market had changed over the years. She came to us again recently looking for a brand that would encapsulate not only her great personality, but would also match her energy and client-focused approach. Her new branding is based on the […]
Q: Denise, I want to market to the units in my condo, but there is another agent who lives here who is already marketing here. Should I find another building to market or should I take him down? A: You obviously find drive in being competitive, but there is a thing as a little too […]
Allison Lomax was one of our Instant Identity clients. She came to us wanting joint branding with her husband, Mitch Lomax, that would highlight their primary area of expertise, the Eastside: Bellevue, Kirkland, and so on. They were interested in designs that would present a sophisticated professionalism, as well as a personal touch. With bold […]
Mark Mizuno, a Signature Makeover client, came to us with very clear ideas about his branding design. He already had a logo that highlighted his love for music, but wanted to incorporate it into a cohesive brand that he could use across a variety of formats. He also expressed a desire to incorporate a dragon […]
Q: Denise, I have been approached by my city’s tourism bureau to advertise in their publication. I can get a quarter page ad for $300. Is this a good deal? A: I love questions like this! I have not seen one-shot advertising like this to be very effective. However, when combined with an advertising campaign, […]
Posted in Ask Denise Tags: ads, advertising, article, ask denise, Branding & Design, print 2 Comments »
Carol Ebbs, one of our Instant Identity Marketing Makeover Clients, choose a design from our Gallery called “Ouch!” (as it originally featured cactus photography!) Carol wanted to have a creative and artistic design that was “outside-the-box”. She was also interested in using photography to highlight the natural beauty of her location, in Clarkston, WA. During […]
Kim Lohnes, one of our Instant Identity clients, came to us wanting something elegant and memorable. Striking, yet refined. She also was interested in highlighting her niche market, equestrian properties, while at the same time giving a nod to her home area of Kirkland, WA. Including her color preferences of gold and burgundy we selected […]
Posted in Branding & Design Tags: brand, branding, Branding & Design, design, design spotlight, instant identity, logo, marketing makeover No Comments »
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