For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with, “they never return my emails or calls.” The truth of the matter is that people are busy and may not have time […]
Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the day, what I am paying in referral fees back to this company is atrocious! I did the math and […]
Q: “Denise, I had a tough year last year. I don’t want to get into it, but until that point I had always been a people person. You know…if I was short on business, I just needed to do an open house and I would have five new clients. But the life has been sucked […]
Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]
Q: I’m trying to do some planning for 2013, and am wondering about open houses. More and more people I talk to think they’re a waste of time. I don’t really like to do them. Should I just leave them out of my plan for next year? A: That depends! It depends on a lot […]
“Denise, I’ve been wondering … What percentage of my income do you think I should spend on marketing?” A: I get this question all the time, and I have to tell you – there’s no one right answer. There are so many complex variables that go in to the costs of marketing that I can’t […]
Posted in Ask Denise 
Tags: Branding & Design, generating leads, income, marketing materials, real estate advice 
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Successfully Converting Telephone Leads Two weeks ago I talked about converting internet leads … and last week I talked about converting “live” leads. Today I want to talk about converting telephone leads. By far the most difficult lead to convert is the telephone lead. But agents who can master this type of lead conversion can […]
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