Many buyers are finding themselves having a hard time purchasing the type of home they initially began searching for. Often they are faced with a decision to alter their criteria and even their price expectations. Many areas are experiencing severe inventory shortages, leading some buyers to make the decision to remain in their homes and […]
September is a month of new beginnings for kids going back to school and parents getting back to their pre-summer routine. With the busy-ness of the summer finally behind them many buyers and sellers that did not take action in the summer will be primed and ready to move forward in the fall. September can […]
Many of your potential seller clients are opting to do “minor” renovations before they put their homes on the market to sell. They believe that these renovations will bring them big returns. However, that can be the opposite of what really ends up happening because they fail to do their research and planning before they […]
Q: “Denise, my out-of-area seller doesn’t want to spend the time or money to maintain their yard when it is for sale. In the seller’s area, a non-maintained yard makes the home look sloppy and in disrepair very quickly. The seller has alluded to perhaps my paying for the lawn service if I am so […]
Q: “Denise, I have a listing which should have sold given the market conditions. However, it is on an odd lot and I think that is why it isn’t selling. It has been on the market for two weeks now and everything else around it is goes under contract within a week. In the past […]
Q: Denise, my seller (whose home is on the market) just learned that she has an infestation of bees in her attic. Of course, I am very concerned about the safety issues here, as I don’t want anyone getting stung, let alone someone who has an allergy. But my seller is refusing to fix the […]
Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as “adequate” to someone’s definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many […]
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don’t even know they want to sell until someone informs them of the benefits of selling. For example, imagine a seller is at home and they retrieve their mail and find a […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Zebra Reports 
Tags: assessment, Branding & Design, Denise Lones, home worth, Lead Generation, letter, mail, Real Estate, real estate marketing, sell, Seller, tipping point, zebra report 
No Comments » Q: Denise, I am thinking of making a very visual seller services brochure (one of the big glossy ones you do – 11 x 17 that folds in half to 8.5 x 11) with images of my marketing materials and logos of all the websites I syndicate to, etc. I am trying to decide what […]
Multi-generational homes are increasing in demand across the country. First I want to explain what a multi-generational home is: It is a home that can have multiple families living under one roof in separate spaces. A multi-generational home could house a married couple caring for an older parent, a grandparent living with an adult grandchild, […]
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