Q: “Denise, why is my online lead generation faltering?” A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work: You don’t have a website that is search-engine optimized and includes content that is compelling to […]
Posts Tagged ‘Real Estate Agents’
Ask Denise: Why do I have to make my own marketing materials?
Posted by Denise Lones on August 11th, 2010
Q: “Denise, why do I have to make my own marketing materials? Why isn’t my company material enough?“ A: Because there is too much competition. Your company has hundreds—or thousands—of agents all receiving the same materials. Today’s consumer doesn’t want the same old thing. They want something different and special. You have to STAND OUT. What […]
The Call That Could Change Your Business!
Posted by Denise Lones on August 10th, 2010
Do you feel as though you’re working hard … but not getting results? Is it a struggle to find clients? Is follow-up a challenge for you? Are you open to rethinking your business? Are you ready for a better business model? If you answered “yes” to even one of these questions, you need to join […]
The “Time Management” Myth
Posted by Denise Lones on August 6th, 2010
By far, the toughest ball to juggle when running your own business is time—using it properly, freeing up more of it, and not wasting it. The solution to this challenge eludes many real estate agents.
In real estate, there are so many things we have to do. And we are burdened with the fact that there are no set hours. This is not Monday through Friday, nine-to-five kind of business. Our work schedule is fluid—which can be both a blessing and a curse.
Posted in Motivation & Planning 
Tags: Agents, business tips, plan, Real Estate, Real Estate Agents, systems, task management, Time Management 
No Comments »FANNIE MAE FINALLY GETS IT RIGHT FOR REAL ESTATE AGENTS WITH SHORT SALE TRANSACTIONS
Posted by Denise Lones on March 18th, 2009
It’s about time that somebody figured out that real estate agents have been fighting an uphill battle when it comes to short sales. After months of nightmare scenarios coming to life, Fannie Mae has finally done something about the problem. With new rules in place effective as of March 1, real estate agents will have […]
“A” is for Automation: 3 Key Areas of Your Business That You Must Put on Autopilot by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones M.I.R.M., CSP As our world of ever-expanding technology creates further demands on our time (even though it’s supposed to free up more time for us—that’s a laugh!), it becomes more and more clear to me how important automation is to a real estate agent. What is automation? It’s having a system in […]
3 Tips for Online Success by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones M.I.R.M., CSP With so much of our world online, it’s a wonder agents don’t go crazy making decisions about “the best” online marketing for them. Blog sites. Social networking sites. Business networking sites. Video sites. It can feel overwhelming. If you’re a recovering technophobe (like me), I’m here to tell you exactly […]
What Can History Teach Us About Real Estate by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones M.I.R.M., CSP As a coach and teacher, the last six months in real estate have presented unique challenges for me. Many agents—including some of the best who have been in business for years—have called me to ask if they should quit the real estate business. It’s understandable. The past year in real […]
Do You Keep the Door Open or Do You Slam it Shut by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones CSP, M.I.R.M. As you all know, one of my rules for a successful business is Quality of Life. I tell agents to schedule vacations as rock-solid appointments. And so do I. Recently, I received a flyer in the mail from a hotel at which I once stayed. They were offering a special […]
