As I write this I’m looking outside my window – amazed at how our wet Washington winters and springs, followed by a burst of warm weather, have created landscaping in my yard in what almost seems “overnight”. The reality, of course, is that it didn’t happen overnight. I began planning my landscaping project about 18 […]
If you read my recent Zebra Report series on open houses, you know that great open houses can generate so many opportunities. I’m thrilled to tell you that I’m starting a new Zebra Report series, dedicated to helping you adopt the concepts from the open house series to create a successful buyer business. Are you […]
Q: Most of my first-time buyers suddenly have cold feet. They are hearing and reading that now is not a good time to buy their first home. Help! A: What they are hearing is one thing. But how you respond to their concerns – and what you can (and should) show them – is completely […]
In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
Q: I have a seller who has put her home on the market twice in the past 12 months, then cancelled it each time within 3 months of being listed because she wasn’t getting any offers – let alone a sale. How do I get her to keep her home on the market long enough to […]
We have some amazing upcoming opportunities to share with you. First, our SAFARI is on the move! Our signature event, SAFARI was developed for the agent who truly wants to make a significant change in their business. We’ll look at the challenges you face, recommend activities that take into account your work style, and help […]
Gone are the days when you can simply show up at a listing presentation with data from your MLS that shows comparable homes. Today’s savvy sellers require much more information. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to […]
Q: Denise, with all the options available today, what’s a good source of news in the real estate industry? A: Your MLS. If you want to know what the real estate market is doing, you have the best place to track it right at your fingertips. Do you know how many houses have sold in your area […]
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
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