Q: I need your help! I’m trying to generate leads in my business by taking advantage of some of the things I do in my ordinary life – kids at soccer games, shopping with friends, or volunteer work. I’m struggling to figure out how and when to move discussions from fun personal stuff, to business […]
Evolve client Margaret Lynch has a sophisticated and elegant – yet fun! – aesthetic, and it was important to her that her brand incorporate those feelings very closely. Her design icon is Jacqueline Kennedy … and she loves the over-the-top feeling that Liberace used to such great effect. We wanted to incorporate the feeling of […]
As I write this I’m looking outside my window – amazed at how our wet Washington winters and springs, followed by a burst of warm weather, have created landscaping in my yard in what almost seems “overnight”. The reality, of course, is that it didn’t happen overnight. I began planning my landscaping project about 18 […]
Q: Denise, I want to ask you about what I think is an old wives tale. When I’m showing homes to a couple and we’re all riding in my car, should I pay attention to who sits in the front seat and who sits in the back? Is it really true that the “decision maker” […]
Please welcome Frances Flynn Thorsen, a widely published writer and blogger with new digs at a soon-to-be-announced sister blog to The Zebra Blog. (Keep your eyes open … this blog is coming soon!) In this article she shares six tips on marketing HUD homes to apartment dwellers. Frances is the author of two books, HUD Homes […]
“Metallic Garden” features black and silver, a color combination long favored to create an impression of luxury. This brand does exactly that, and adds an element of softness and approachability (via the swirls) into what might otherwise be a somewhat daunting image. Whether you want to develop a completely custom brand, or select from one […]
Q: I often hear agents talking about their ‘pipeline’. What is it, and why is it so important? Answer: In simple terms, your pipeline is the business you have that is due to pay out a commission – i.e. your transactions under contract. In visual terms – your contracts go in one end of your […]
For most agents, building a lasting – and lucrative! – business requires cultivating both buyers and sellers as clients. But many agents find working with buyers to be a frustrating experience. I want to change that! In my last Zebra Report, “The Key to Buyers”, I discussed the reasons why engagement is such a critical […]
When we began working with Andrea she made it clear that she wanted a brand that was very different, but not “in your face”. Andrea wanted a “fresh” look in a brand … so we incorporated lowercase lettering in an unusual script, a “mod” take on paisley, and a serene color palette featuring aquas and […]
Aranka Fruehauf is the kind of agent who immediately draws her clients in with her sense of warmth and a wealth of knowledge about her local market. She was looking for a brand that would create a sense of quality combined with approachability, and that would allow the focus to remain on her marketing – […]
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