As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them. Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I […]
As the third installment of my open house series, I want to discuss how you prepare for your open house, and then how to actually host a highly successful open house. In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple […]
This week, I want to discuss why it’s so important for you to choose the right house for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to […]
Gone are the days when you can simply show up at a listing presentation with data from your MLS that shows comparable homes. Today’s savvy sellers require much more information. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to […]
Q: I’m frustrated because I’ve been working with a buyer who will only look at foreclosures. He believes that’s where the ‘deals’ are. We keep writing low offers, which keep being rejected. I need help convincing him to write an offer the bank will accept … or I have to find a way to convince […]
Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
Q: “Denise, I’ve never held a client appreciation event, but I know I need to this spring. Help! What do I do?” A: The first thing to do is to ensure that you have secured a small base of key players (and helpers) that you absolutely want to be there. Make the date at least 60 […]
Posted in Ask Denise 
Tags: Agents, Business, Buyers, Client, client appreciation event, Client Communication, networking, Real Estate Agents, systems, The Lones Group 
No Comments » : I’m a newer agent. Recently I lost a buyer because he called a listing agent whose name was on a yard sign, thinking that only that agent could help him see the house. He ended up writing a contract with her instead of me. Help! A: It is critical, when dealing with your buyers, to have […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
Q: Is there a particular segment of the buyer pool that makes the most sense to target in 2011? I’m thinking about going after Generation X buyers. A: While today is a great time for Gen Xer’s to buy their first home, I suggest that the target market you should really look at is the Baby […]
Posted in Ask Denise, Motivation & Planning Tags: baby boomers, Business, Buyers, Clients, generation x, Real Estate Market, The Lones Group No Comments »
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