There is nothing as refreshing and at times terrifying as the truth. However, the truth is what your buyers and sellers need to make the decisions they need to make. At times those decisions are easy, other times they are very difficult. Different personality types need different things from you to help them with their […]
Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]
Posted in Ask Denise, Branding & Design 
Tags: brand, client care, Client Communication, Open house, value, water 
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If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]
A highly-overlooked referral opportunity in an agent’s business is the “pending to closing” process. And the more you can tune into a client’s personality during this time, the more effective you can be with that client. In fact, when done correctly this process can yield an incredible referral business. When a buyer or seller is […]
How do you tell the difference between good and bad prospects? One will waste your time, dragging you from house to house-getting all kinds of information from you-only to end up dumping you right before writing an offer. You also have clients who seem like time wasters, but they’re just very analytical and thorough in […]
Q: “Denise, the agent I share an office with is raving about her new CRM. It is online and very techy. I am generally not techy. I have my database in an Excel sheet which I can manage, but should I just go to a class and step up to this new system? It seems […]
Do you ever wonder how some people seem to have such a way with words and have absolutely no problem talking to anyone? Others, however, stumble and find it hard to engage potential clients in a conversation that is anything more than superficial. When I think about my own real estate journey over the years […]
Q: “Denise, although I am not too worried about this since buyers seem to be back out in droves, prices in our market did make an adjustment over this time last year. I always report on year-over-year stats, but what do I do if prices have adjusted downward? Do I still report the information?” A: […]
Q: “Denise, I am an older agent (three years until retirement!). I keep feeling like I am missing the boat when it comes to social media. I don’t want to Tweet! I don’t want to waste my time on Facebook or Insta-whatever! And I certainly don’t want to chat on any Snap-thingy. I don’t need […]
Q: “Denise, as I look back on 2018, my common theme was too much yes…not enough me. Meaning, I said yes to way too many people – buyers wanting to see homes out of the area and out of their price range, sellers with high price expectations, and even my kids expecting I could take […]
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