Q: Is there a particular segment of the buyer pool that makes the most sense to target in 2011? I’m thinking about going after Generation X buyers. A: While today is a great time for Gen Xer’s to buy their first home, I suggest that the target market you should really look at is the Baby […]
Posted in Ask Denise, Motivation & Planning 
Tags: baby boomers, Business, Buyers, Clients, generation x, Real Estate Market, The Lones Group 
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This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari.
While I love everything about my job, there are some things that really make my day – like receiving an ‘Ask Denise’ email. Every question has a different spin to it, because no two agents think about their issues and challenges in the same way. And I love that. This week’s Zebra Report is based on five recent […]
How do you become an authority? By being an expert on a topic. For me, that topic is real estate. And to be an expert on real estate I need to understand many, many things. Contract law. Buyer and seller motivations. The power of marketing. And so much more. To truly understand the real estate market and […]
Posted in Zebra Reports Tags: Business, Current Market, Denise Lones, Market, Real Estate Market, The Lones Group No Comments » Q: “Denise, what’s the best marketing piece you’ve ever seen?” A: A series of visual boards I created for Open Houses. I set them up inside the house. Colorful visuals highlighted everything people needed to know about the local neighborhood. There were maps, school information, and market data. Talk about a conversation starter! People would […]
We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: How to Build Your Business Using an Assistant Most Real Estate agents that need an assistant don’t get one because they are worried about training them. Perhaps you are too busy to train an assistant or […]
Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” Wrong! While it’s a good idea to plan next year, […]
We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: Powerful Listing Presentation Techniques Most real estate agents don’t have well-prepared listing presentations. This is the most important tool to master in a world with more agents than ever competing for the business. Agents who get […]
There’s no doubt that the past 2 years have taken a toll on agents. Some of you are worn and torn, and really tired. Some of you are exhausted. It’s been really tough. It’s been harder than it’s ever, ever been. For some of you, you probably feel like you’ve been totally lost in a deep, deep jungle. […]
Q: “Denise, I’m diving into social media but I don’t know what to do. Help!” A: Don’t just dive in. Start with the end in mind. Treat social media just as you would writing an article for your local newspaper. A big mistake agents make is to just sign up at Facebook, Twitter, YouTube, or […]
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