Q: Denise, with all the options available today, what’s a good source of news in the real estate industry? A: Your MLS. If you want to know what the real estate market is doing, you have the best place to track it right at your fingertips. Do you know how many houses have sold in your area […]
Here is a question that I’ve been asked a lot in recent months: “Denise, I’m thinking about leaving my brokerage for a different one. Should I make a move?” It’s understandable that you may be thinking about moving to a different office. Granted, the past few years have been extremely challenging. But before you take […]
Q: “Denise, I’ve never held a client appreciation event, but I know I need to this spring. Help! What do I do?” A: The first thing to do is to ensure that you have secured a small base of key players (and helpers) that you absolutely want to be there. Make the date at least 60 […]
Posted in Ask Denise 
Tags: Agents, Business, Buyers, Client, client appreciation event, Client Communication, networking, Real Estate Agents, systems, The Lones Group 
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For many agents, just getting away for a few hours to invest time in their business is hard. What’s even harder is getting away for two entire days. But recently a large group of agents did just that. They took two days away and joined us for the first of our 2011 Safaris. We asked […]
: I’m a newer agent. Recently I lost a buyer because he called a listing agent whose name was on a yard sign, thinking that only that agent could help him see the house. He ended up writing a contract with her instead of me. Help! A: It is critical, when dealing with your buyers, to have […]
The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credibility, and trust. Although Brian’s brand is more “institutional” or “corporate” than many […]
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has […]
Q: My company has a template website available for me. It’s nice looking and is very inexpensive. I’m wondering if I’m better off creating a custom website? A: Yes, absolutely. I use the analogy of taking the bus or driving a car. With a template website, it’s similar to being on a bus with a whole lot […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
Let me tell you my newest story about customer service. Or in this case – the lack thereof. It began during the holidays, with my entire family at my house. My family members are hockey fanatics. They live and breathe hockey. On this particular day, there is a very important hockey match on television and […]
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