Q: “Denise, the agent I share an office with is raving about her new CRM. It is online and very techy. I am generally not techy. I have my database in an Excel sheet which I can manage, but should I just go to a class and step up to this new system? It seems […]
One of the most discussed topics between real estate brokers and their peers is pricing. Pricing a home to sell is both an art and a science. But why do so many homes sit on the market gaining days on market dust and creating nothing more than frustrated sellers and real estate brokers? The answer […]
I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]
For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with, “they never return my emails or calls.” The truth of the matter is that people are busy and may not have time […]
Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Do you ever wonder how some people seem to have such a way with words and have absolutely no problem talking to anyone? Others, however, stumble and find it hard to engage potential clients in a conversation that is anything more than superficial. When I think about my own real estate journey over the years […]
Do you have clients sitting on undeveloped properties? Or maybe you have clients looking for undeveloped properties? If you do, then they will eventually ask you when and if they should subdivide or develop that property. When they do, it is critical that you slow down and NOT answer that question too quickly. There is […]
Q: “Denise, I am an older agent (three years until retirement!). I keep feeling like I am missing the boat when it comes to social media. I don’t want to Tweet! I don’t want to waste my time on Facebook or Insta-whatever! And I certainly don’t want to chat on any Snap-thingy. I don’t need […]
I was recently asked this question about gifting. Agents often have a great idea, but then when they tell a few people, that initial great idea can get muddied in the spirit of others helping. If you know an idea is a good one, trust your instinct unless you are concerned that it crosses a […]
Successful Presentations Follow The Presentation Triangle Real estate professionals are constantly meeting new people and making strong first impressions. Sometimes these impressions are good and sometimes those impressions are not so good. Whether you are meeting a new potential buyer or seller or even meeting with a client to talk strategy, you must communicate your […]
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