This is the third article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Posted in Zebra Reports 
Tags: Agents, Branding & Design, Business, Client Communication, Clients, Current Market, Customer Service, Denise Lones, education, Follow-up, Open house, personal branding, professional, real estate marketing, Real Estate Products, Real Estate Training, Sellers, Selling, systems 
4 Comments »
There’s nothing harder than running into a past client and learning that they just bought or sold a home … without you. It wounds your pride, it shakes your confidence, and it hurts your pocketbook. What I’ve learned over many years is that when someone tells me their story, I’m rarely surprised after I hear […]
In the last two Zebra Reports I’ve been talking about the idea of Lost Opportunity and what it means to your business. Lost Opportunity business is business you can have, and it is income you should have. Don’t lose those opportunities simply because you didn’t have a plan to keep them in your pipeline. No more Lost Opportunities in 2011! […]
Posted in Zebra Reports Tags: Branding & Design, Business, Client Communication, Coaching, Current Market, Follow-up, Lead Generation, networking, professional, Real Estate Coaching, Mentoring, and Training, Real Estate Training, Sellers, systems, task management, The Lones Group, Time Management 1 Comment »In last week’s Zebra Report I talked about the concept of Lost Opportunity as it relates to sellers. I discussed the potential business in terms of listings that you may have had taken, but you never saw the actual commission check. I also talked about how to track these sellers, and to look for patterns […]
We’ve all lost listings … either because the property didn’t sell and the listing expired, or because the seller decided to cancel the listing. It’s not something we like to have happen, but it does, and we move on. There’s always more business just around the corner. Right? Here’s something to think about, though. How […]
Posted in Zebra Reports Tags: client care, Denise Lones, expired listings, Follow-up, Lead Generation, listings, Pricing, Real Estate, Real Estate Training No Comments »We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: How to Get Started in Real Estate If you are even remotely thinking about getting into Real Estate or just gotten into Real Estate you need this CD! Many people think selling Real Estate is an […]
Q: “Denise, I’ve been sending out reminders for my Client Appreciation Event, but I haven’t had any response yet. What should I do?” A: Get on the phone. Sorry, it’s probably not what you want to hear. But you can’t just rely on mail alone. People are very busy—especially at holiday time. If you want […]
Q: “Denise, I’ve had a listing on the market forever, but the seller won’t reduce. Should I continue to keep this listing on the market?” A: Absolutely not. It’s professional negligence to have a listing on the market when you know darn well it won’t sell. What you’re actually doing is inflating the inventory, and that […]
After serving in the Marine Corps, Ron was ready for a change! Real estate was a natural fit for him, and he has taken it one step further by focusing on relocating clients. Because of the added stresses that come with relocation, Ron wanted a brand that conveys his personal warmth and caring demeanor while […]
Q: “Denise, I’m diving into social media but I don’t know what to do. Help!” A: Don’t just dive in. Start with the end in mind. Treat social media just as you would writing an article for your local newspaper. A big mistake agents make is to just sign up at Facebook, Twitter, YouTube, or […]
Enter your email and stay on top of things,