Targeting a niche is more than just sending generic content. Lisa markets to her niche farm with hyper-local statistics, easy-to-read graphs, and topics that will resonate with local homeowners. She includes a personal touch, especially around the holidays, and even promotes local businesses. Every month, she presents as a local resource with valuable knowledge to […]
Q: “Denise, I want to put together a snazzy market report infographic that compares median sales price, available listings, new listings, pending listings, solds, and a few more metrics every month. I might mail it out, have it at an open house, or even use it in my listing presentations. I have a vision and […]
Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Q: “Denise, I am working on my listing presentation project with your team right now and your team asked me if I use a Home Book. I remember this used to be a big deal many moons ago, but I haven’t seen one in years due to homes selling very quickly! Is this still a […]
I have been a member of the National Association of REALTORS® as long as I can remember and as long as I have been licensed. I wouldn’t have it any other way. It is the one expense I write a check for every year that I truly feel is one of the best yearly investments […]
Buying or selling a home is one of the most important decisions your clients will ever make in their lives and choosing an agent that will be a strong advocate and educator about the process is critical. All too often, buyers or sellers choose to work with an agent who is a friend, relative, or […]
When I was a top-producing agent, I discovered one of the most powerful marketing tools I’ve ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it … because it works. What is it? Articles! Writing […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: articles, Branding & Design, credibility, Denise Lones, Expert, information, mail, mailings, newsletters, Real Estate, zebra report 
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Q: Denise, I was in your Safari class this week and you talked about the importance of having your client database on your own computer. I have my database on my company’s server via their CRM. Can you elaborate a bit? A: You bet! I firmly believe that you should have control over your client […]
When was the last time you looked at your Zillow profile? How about Trulia? Have you claimed your REALTOR.com profile? Do you even know what is on your LinkedIn page? While you may not think about the impact of thoroughly completing these four online profiles, I can guarantee you that your potential buyers and sellers […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Technology, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Denise Lones, image, information, linkedin, profiles, Real Estate, realtor.com, social media, trulia, zebra report, zillow No Comments » Q: Denise, I want to send out a 3rd quarter real estate market update, but am not sure what to talk about in terms of what is happening, especially with the government shutdown that just ended. What do you recommend? A: For those who are uncomfortable with writing, I would let the stats do most […]
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