PART THREE: CLOSING WHEN YOU’RE AN “ANALYTICAL” Over the past two weeks I talked about closing strategies for Promoters and Controllers, and provided strategies for effectively closing clients if you were one of these two personality types. As a review of those Zebra Reports, my thoughts on closing are this: there is no such thing […]
Posted in Buyers, Communication, Client Care, and Follow-up, Sellers, Zebra Reports 
Tags: analytical, client care, Client Communication, client interaction, closing, controller, converting leads, personality, personality assessment, personality style, personality type, promoter, supporter 
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Q: In one of your Zebra Reports about handling leads you said we should offer to create special reports for a potential client. I just don’t have the time to do this for every person that contacts me. What’s wrong with sending data from the MLS via email? A: Nothing is wrong with that. It’s […]
Successfully Converting In-Person Leads After my Zebra Report last week on converting internet leads agents reached out with many comments. I was actually surprised to hear that many agents have sworn off pursuing internet leads because of bad experiences, and who want to go back to the good, old-fashion method of being live in front […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Zebra Reports Tags: client care, Client Communication, communicate, Communication, in-person leads, Lead Generation, real estate advice, real estate clients, real estate lead generation, real estate lead generation ideas, real estate leads, working with clients 1 Comment »
Last week we hosted an event completely focused on listing presentations, and helping agents understand how they can “win” at the listing presentation. I was thrilled at the response (we were completely sold out and had to turn people away at the door!) because it confirmed two suspicions I had: 1) agents are struggling at […]
Posted in Communication, Client Care, and Follow-up, Zebra Reports Tags: client care, Client Communication, communication with sellers, Listing presentation, prequalification, prequalifying clients, real estate listing presentations, talking to sellers about pricing, working with sellers No Comments » Q: One of your recent answers was about client appreciation events. I want to do one, but I am afraid no one will come. Can you give me a few ideas? A: I hear this so often from agents, and I understand completely. It’s possible the first couple of appreciation events might be lightly attended […]
Q: I like your idea of doing annual client reviews, but I can’t figure out the best time to do them! It seems like I put them off each year, and they never get done. A: You’re not alone! Many agents have the best of intentions, but can’t quite get this handled. There are two […]
As I was thinking about this week’s Zebra Report I posed a question to myself: Is real estate still a belly-to-belly business? That’s what we used to call it in the old days. Back then we didn’t have email, we didn’t have online MLS systems, we didn’t have electronic key boxes, and we didn’t have […]
What happens when you really understand your marketplace? You win the business – that’s what! John Fiala is an agent who keenly understands the value of tracking activity in his marketplace. Each week John completes painstaking research to ensure that he has his finger on the pulse of his local market.
Over the years I’ve talked a great deal about “not right now” or “almost now” clients – those buyers and sellers who may have expressed a smidgen of interest in buying or selling real estate, but not right at the moment. We get caught up in the activities around “right now” clients, the folks we […]
Aranka Fruehauf’s toolbox starts with an attitude toward client care that is second to none – what we would call “concierge class client care.” But it doesn’t stop with attitudes and beliefs! Aranka delivers on her promise of extraordinary client care. Aranka’s clients receive custom-tailored communication from her. She doesn’t simply dash off an email […]
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