Every year around this time I hear from agents that are examining their current year’s production and are worrying about finishing the year strong. After nine months of hard work it is normal for agents to get tired, lose some of their selling steam, and be looking forward to the holidays. Most agents want a […]
The starting point: Karmin built brand equity with a strong logo before Mastery, and now she needed an equally strong brand to support it. When considering her clients’ needs, she wanted to emphasize her extensive knowledge, reliable service, and authenticity. The target audience: As a veteran and military wife, she is personally familiar with the […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, gold, linear, mastery brand, military, navy, texture 
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Q: “Denise, I’m exhausted. I feel like I’m always chasing solutions and never have enough time for myself. I have to start saying no to something, but I don’t know where to start and I’m afraid of sounding rude.” A: Being over-committed is something many real estate agents struggle with. I’ve been there myself. You […]
I am so excited to announce that my signature Safari has been completely reinvented and retooled! In response to the big market changes we have seen in the past couple of years, I listened to agents with boots on the ground, listened to their day-to-day challenges and concerns, and made significant changes to my two-day […]
The starting point: Lisa needed a logo that was as bold and dazzling as her personality. She is well-known in the Whatcom County community due to her high-visibility marketing efforts, community involvement, and her graciousness to other brokers. Her original logo featured a hand drawn key, but she wanted a key emblem with more Victorian […]
Posted in Branding & Design, Branding Spotlight Tags: black, bold, brand refresh, elegant, gold, logo, luxury, monogram, white No Comments »
Q: “Denise, I know this is crazy but I love fall! I love pumpkin spice everything, the cute pumpkins, apple cider…I love it all. I have been thinking of putting together a “Welcome Fall” package for my past clients. Do you think this is cheesy or a good idea?” A: I think it is a […]
There is nothing as refreshing and at times terrifying as the truth. However, the truth is what your buyers and sellers need to make the decisions they need to make. At times those decisions are easy, other times they are very difficult. Different personality types need different things from you to help them with their […]
The starting point: Les and Kathy Scott had a brand designed with us several years ago, but realized it was time to freshen up their look. Their original brand was dark and luxurious, but as their business evolved, they felt the black background and simple name treatment was no longer a perfect fit. They needed […]
Posted in Branding & Design, Branding Spotlight Tags: black, elegant, gold, taupe, understated, white No Comments »
Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]
Posted in Ask Denise Tags: ads, advertising, Branding & Design, farm, letter, monthly mailing, newsletter, open houses, postcard, social media, sponsorship No Comments »
We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]
