Q: Denise, I have more leads than I can handle at the moment and I can’t juggle them all, what do I do? A: Well, you really only have two choices: You get some help or Throw away potentially tens of thousands of dollars of income There will be times in your career when you […]
If you live or sell real estate in a tourist area, then listen up! The National Association of REALTORS® has indicated that the housing market recovery has also included vacation properties. In 2012 vacation home sales rose 10.1% to 553,000, up from 502,000 in 2011. NAR Chief Economist Lawrence Yun indicated that, “attractively-priced recreation property […]
Q: Denise, I am thinking about adding the Marketing Calendar and Pending to Close Calendar to my custom tool set … But do people really want those in this modern day and age – when so many people are using electronic calendars? A: What a great question! I would agree that there are certain personality […]
My favorite time of the year is here – Open House Season! I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, “We are open for business!” With the market picking up in many areas, this spring’s open house season […]
Posted in Branding & Design, Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: advertising, Branding & Design, Buyers, information, Lead Generation, listing, NAR, Open house, open houses, Sellers 
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I have heard many agents complain over the years about open houses being a “waste of time”. While this could be true if you don’t do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding […]
Q: Denise why is so important to have visual props at a listing presentation? A: Over 80% of the population assimilates information visually: preferring to use images, pictures, colors, and maps to organize information and communicate with others. So, when you bring a visual example of your marketing, photography, or pricing tools it provides the […]
Q: Denise, I just lost a listing after a presentation that I thought I had in the bag. I am feeling panic-y because I was counting on that listing. Especially in this market when I know that listings are flying off the shelves, I needed something I wasn’t going to have to babysit (unlike the […]
The real estate market is alive and well! The multiple offers we are seeing on so many listings is proof of that. With resurgence in our market comes a rapid decline in inventory. One of my clients recently reported that they had over 50 groups in their open house and that they expected over 10 […]
Five Tips for Effective Communication with Sellers I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research […]
In his “State of the Union” address this week, President Obama indicated that although the housing market is “healing”, tight mortgage lending conditions are holding the economy back and this needs to be fixed. Furthermore, the president asked Congress to send him the bill which would give “every responsible homeowner in America the chance to […]
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