Q: I like your idea of adding more tools to my pricing toolbox, but I am concerned about pricing correctly with the CMA tool I am already using now. I don’t have confidence in my pricing ability and I’m worried that if I introduce something new it might give me a completely different price –then […]
Posted in Ask Denise, Sellers, Tools and Systems for Real Estate Agents 
Tags: ask denise, CMA, market price, price, Pricing, pricing tools, Real Estate Market, tools 
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When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these they may be costing their sellers thousands of dollars in lost potential sales […]
Lead Generation Challenges vs. Buyer and Sellers on the Fence I was asked the following question last week, and although I had the question slated for an “Ask Denise”, I felt the answer warranted an entire Zebra Report as this is something that seems to come up time and time again for my clients. “Denise, […]
Q: I have a house listed that I think is priced at the market. We are having a steady trickle of showings, but no offers. It is a nice size home, in a nice neighborhood, on a lovely corner lot. There is a train crossing down the street, but I don’t think that is the […]
Q: Denise, it seems like every December I have at least one crazy client who wants to put their home on the market – right during the holiday season! What can I say to dissuade these people from listing their home at this time of year? A: Actually, those sellers may not be as crazy […]
Posted in Ask Denise, Sellers Tags: holiday, holiday real estate market, listing, market activity, Sellers, Selling No Comments » Q: Denise, when you talked about “qualifying” sellers who call you up for a listing appointment did you really mean that we should ask questions other than very, very basic ones before going to the home? A: Yes I did – and thank you for asking me to clarify! I believe as agents we are […]
Q: Denise, I am getting derailed by sellers at my listing presentation who keep interrupting me and are ruining the flow of my presentation. Short of being rude and asking them to stop, I don’t know how to handle this. Help! A: Part of a great listing presentation is setting expectations with your sellers. One […]
PART THREE: CLOSING WHEN YOU’RE AN “ANALYTICAL” Over the past two weeks I talked about closing strategies for Promoters and Controllers, and provided strategies for effectively closing clients if you were one of these two personality types. As a review of those Zebra Reports, my thoughts on closing are this: there is no such thing […]
Posted in Buyers, Communication, Client Care, and Follow-up, Sellers, Zebra Reports Tags: analytical, client care, Client Communication, client interaction, closing, controller, converting leads, personality, personality assessment, personality style, personality type, promoter, supporter No Comments »
Lead Generation Strategies That Work presented by LoCar (formally Cowlitz County Association of Realtors) Sep 28, 2012 Do your agents have a lead generation system that works as a “faucet” which they can turn on and off as needed? And if they do have some sort of lead generation, does it feel comfortable and natural […]
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