Q: Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A: Congratulations! I am so proud of […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Tools and Systems for Real Estate Agents 
Tags: agent marketing, ask denise, Branding & Design, farm, farming, Follow-up, geographical farming, Listing presentation, Pricing, Real Estate, Sellers 
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I am sure in the past week many of you have had buyers or sellers voice concern over the state of the real estate market in relation to the stock market challenges as many people are sensitive to stock market fluctuations. While there is no disputing that China is experiencing a market correction which has […]
Posted in Buyers, Real Estate Industry News, Sellers, Zebra Reports Tags: consumers, Denise Lones, economics, Market, news, population, Real Estate, stock market, zebra report No Comments » Q: Denise, I am looking ahead towards fall and I want to have a client event this year. However, I have a diverse group of past clients. I can see an oil and water situation happening if I try to have one big event. What do you think about two different events? A: You can […]
One of the biggest challenges facing salespeople is picking up on the cues from your clients. Whether in a conversation or through their actions, clients give us cues all the time. Your challenge is to interpret these cues as clues to your next move. We do presentation role-playing work with agents in our Mastery coaching […]
One of my favorite things to do in my real estate training is to work with agents one-on-one to help them see how they communicate with their clients. I will even videotape them. I critique their performance and together we identify flaws in their communication style and we make a plan for improvement. None of us […]
Q: Denise, I am working on finessing my listing presentation and I am having your team make me a presentation prop for what I do to market the home in print. This includes samples of just listed and special feature cards, listing letters to the neighborhood, and some of my open house materials. However, I […]
I have seen a lot of marketing during my years in real estate. I have seen bad. I have seen good. I have seen exceptional. Recently I came across one of those exceptionally-marketed properties in Whistler British Columbia. I had the pleasure of talking with the real estate agent and learning exactly what he did […]
Over the past few years we have been used to real estate sales taking a breather in the summer months after the usual spring boost of sales. However, this year is different and the rate of new single family home sales has continued to soar to its fastest pace in seven years. This has caused […]
When I was actively selling real estate I stumbled upon one of the MOST amazing business building events. I didn’t plan on it. I didn’t expect it. It just occurred from a single action I took for my sellers on their moving day which then became my signature act of kindness. It was fairly early […]
Q: Denise, I have an open house coming up next weekend. This has been the first open house I have done in a few months because the market is so hot. I know I am going to have a flood of people. What tools do you recommend I bring? A: Oh, there are so many […]
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