Devoted Builders in the TriCities area in Washington needed a branding upgrade that showcased the beautiful custom homes they build. They wanted the entire client experience to be reflective of the attention to detail and superior client care that is at the forefront of everything they do. That experience starts with the website and brochure […]
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Q: I like your idea of doing annual client reviews, but I can’t figure out the best time to do them! It seems like I put them off each year, and they never get done. A: You’re not alone! Many agents have the best of intentions, but can’t quite get this handled. There are two […]
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That would include statistics on the marketplace, articles about community events, and more. And if you really want to make an impact (the […]
In an earlier Zebra Report I shared my thoughts about Pinterest, and how it could benefit your real estate business. As you might remember – or may have discovered since that report – Pinterest is a website where users can curate theme-based images and collections. At heart, it’s based on the concept of visions boards […]
Lead generation seems to be on everyone’s mind these days. In areas where inventory is tight, expired listings can be a goldmine. But how to get the attention of sellers who are being contacted by dozens of real estate agents? With a powerful, branded expired listing mailing campaign that you supplement with telephone contact, that’s […]
Do you think brown = boring? We couldn’t disagree more! In fact, shades of brown can be very effective, depending on the message of your brand. Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers. We’ve elevated basic brown […]
A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction. We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic! A touch of the mid-century (via the “swoosh” and […]
Several weeks ago I invited Zebra Report readers to send in their current brand, and I offered to do a “before and after” event showcasing those brands. Thank you to everyone who sent in an entry. Each of you will be receiving one free month of Safari Club services. The results are in, and we’ve […]
Last week my Zebra Report talked about the opportunities that lie within social media for very inexpensive lead generation. I promised to share additional information on Facebook, Twitter, and LinkedIn, and I’m going to do exactly that today. I’m also going to talk about Google+. All four of these social media sites are quite different. […]
Sarah Mosley has just begun coaching with our Evolve group, and she was excited to start work on her brand. Although she lives in Seattle, a city filled with iconic imagery, Sarah didn’t want a brand that was like something she’d seen before. Our direction from Sarah was to create a clean, contemporary brand – […]
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